Perceptions of news influencers’ affiliation with news organizations
Among those who say they regularly get news from news influencers on social media, % who say most of the news influencers they get news from are …
Note: Respondents who did not answer are not shown. Only those who said they get news from news influencers on social media were asked this question.
Source: Pew Research Center survey of U.S. adults conducted Aug. 18-24, 2025.
PEW-KNIGHT INITIATIVE
Perceptions of news influencers’ affiliation with news organizations
Among those who say they regularly get news from news influencers on social media, % who say most of the news influencers they get news from are …
| Response | Percentage |
|---|---|
| Independent and not connected to a news organization | 52% |
| Connected to a news organization | 10 |
| About an even mix | 17 |
| Not sure | 21 |
Note: Respondents who did not answer are not shown. Only those who said they get news from news influencers on social media were asked this question.
Source: Pew Research Center survey of U.S. adults conducted Aug. 18-24, 2025.
PEW-KNIGHT INITIATIVE
