Who U.S. Adults Follow on TikTok
American TikTok users follow far more pop culture and entertainment accounts than news and politics ones.
Numbers, Facts and Trends Shaping Your World
Field dates: Aug. 7 – Aug. 27, 2023
Topics: 2023 Annual Profile Survey
American TikTok users follow far more pop culture and entertainment accounts than news and politics ones.
64% of Americans live within 2 miles of a public electric vehicle charging station, and those who live closest to chargers view EVs more positively.
About half of Americans (48%) say they took part in organized, competitive sports in high school or college.
About half of all U.S. adults who use TikTok have never posted a video themselves. And the top 25% of U.S. adults on the site by posting volume produce 98% of all publicly accessible videos from this group. Users who have posted videos are generally more active on the platform than non-posters.
More than half of Americans (53%) say America’s sport is football – about twice the share who say it’s baseball (27%).
Compare your tipping habits with those of the overall public by visiting Tipping Point, the small town with a big-city feel.
While service quality is the main driver of Americans’ tipping decisions, about three-in-ten U.S. adults also cite workers’ pay before tips as a major factor they consider.
43% of U.S. adults say they have ever personally worked in a job where they received tips. Roughly six-in-ten (57%) have not had this experience.
This content requires a Pew Research Center account.