Mobile phone owners like the convenience and ease of connectivity, but rue that they can be interrupted more easily, have to pay the bills, and face bad connections.
Telemarketing calls and spam texts are realities for most cell phone users. Smartphone owners are particularly likely to report dropped phone calls and slow download speeds.
52% of adult cell owners use their phones while engaging with televised content; younger audiences are particularly active in these “connected viewing” experiences
17% of cell phone owners do most of their online browsing on their phone, rather than a computer or other device. Most do so for convenience, but for some their phone is their only option for online access.