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Public Perceptions of Privacy and Security in the Post-Snowden Era

Appendix—Detailed Demographic Tables

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Table of Contents
  1. Public Perceptions of Privacy and Security in the Post-Snowden Era
  2. Introduction
  3. Americans’ Perceptions of Privacy are Varied
  4. Public Confidence in the Security of Core Communications Channels is Low
  5. Few Feel that the Government or Advertisers can be Trusted
  6. Americans Consider Certain Kinds of Data to be More Sensitive than Others
  7. Most Would Like to Do More to Protect their Personal Information Online
  8. Appendix—Detailed Demographic Tables
  9. Methods

The tables below include detailed demographic data for the nine most sensitive categories of information. For each of these kinds of data, at least 40% of adults considered the information to be “very sensitive.”

Those who view their social security number as “very sensitive”
Those who view health information as “very sensitive”
Those who view the content of phone conversations as “very sensitive”
Those who view the content of email as “very sensitive”
Those who view the details of their physical location over a period of time as “very sensitive”
Those who view the numbers called or texted from their phone as “very sensitive”
Those who view the content of text messages as “very sensitive”
Those who view their birth date as “very sensitive”
PI_2014-11-12_privacy-perceptions_34

 

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Table of Contents

  1. Public Perceptions of Privacy and Security in the Post-Snowden Era
  2. Introduction
  3. Americans’ Perceptions of Privacy are Varied
  4. Public Confidence in the Security of Core Communications Channels is Low
  5. Few Feel that the Government or Advertisers can be Trusted
  6. Americans Consider Certain Kinds of Data to be More Sensitive than Others
  7. Most Would Like to Do More to Protect their Personal Information Online
  8. Appendix—Detailed Demographic Tables
  9. Methods