Numbers, Facts and Trends Shaping Your World

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    The Generation Gap and the 2012 Election

    Overview In the last four national elections, generational differences have mattered more than they have in decades. According to the exit polls, younger people have voted substantially more Democratic than other age groups in each election since 2004, while older voters have cast more ballots for Republican candidates in each election since 2006. The latest […]

  • short reads

    Types of Apps Downloaded by Cell Phone and Tablet Users

    The most popular category of apps downloaded by cell phone and tablet users are ones that provide regular updates on news, weather, sports or stocks. Nearly three-quarters (74%) of app downloaders have used an app that serves one or more of these functions.

  • short reads

    Anger with Government Rises Among Silents, Boomers

    Three-in-ten members of the over-65 Silent generation describe themselves as angry with the federal government. About a quarter (26%) of Baby Boomers also say they are angry at Washington.

  • short reads

    Generational Differences in Views of Obama

    The over-65 Silent generation is more likely than younger age cohorts to say that President Obama makes them angry. Four-in-ten Silents share this sentiment compared to 19% of Millennials.

  • short reads

    Paying for Apps

    Just under half (46%) of cell phone and tablet users who have downloaded apps say they have paid for an app at some point.

  • report

    The Presidential Campaign Heats Up Online

    The GOP presidential hopefuls were a major topic for bloggers and Twitter users last week as two other subjects also generated significant interest in both social media platforms—the Occupy Wall Street protests and the life and legacy of Steve Jobs.

  • report

    Public Closely Tracking Economic and Political News

    Overview A combination of intertwined economic and political stories topped the public’s news interest last week. No single story dominated Americans’ attention. Nearly two-in-ten (17%) say reports about the condition of the economy was their top story, while 14% cite news about the candidates for president in 2012 as the story they followed most closely. […]