Google users are less likely to click on links when an AI summary appears in the results
In a March 2025 analysis, Google users who encountered an AI summary were less likely to click on links to other websites than users who did not see one.
Numbers, Facts and Trends Shaping Your World
Data Labs
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9 facts about Americans and marijuana
Around nine-in-ten U.S. adults say marijuana should be legal either for medical or recreational use. Just 12% say the drug should not be legal at all.
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What Web Browsing Data Tells Us About How AI Appears Online
One month of web browsing data shows most respondents visited a search page with an AI-generated summary, but visits to in-depth content about AI were much rarer.
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5 facts about Americans and YouTube
Here are five key findings about YouTube from our research to mark its 20th anniversary.
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What we know about TikTok content creators
On TikTok, Americans often follow people who have a strong social media presence. These creator accounts make up about half of all accounts that U.S. users follow.
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How news influencers talked about Trump and Harris during the 2024 election
Most news influencers published posts about both candidates in summer and fall, and identical shares were more critical than supportive of each.
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A closer look at Americans’ experiences with news on TikTok
Many TikTok accounts mix in news with a variety of other topics, from celebrity gossip to jokes and memes.
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Who U.S. Adults Follow on TikTok
American TikTok users follow far more pop culture and entertainment accounts than news and politics ones.
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Electric Vehicle Charging Infrastructure in the U.S.
64% of Americans live within 2 miles of a public electric vehicle charging station, and those who live closest to chargers view EVs more positively.
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When Online Content Disappears
A quarter of all webpages that existed at one point between 2013 and 2023 are no longer accessible.
