Google users are less likely to click on links when an AI summary appears in the results
In a March 2025 analysis, Google users who encountered an AI summary were less likely to click on links to other websites than users who did not see one.
Numbers, Facts and Trends Shaping Your World
Athena Chapekis
Data Science Analyst
Athena Chapekis is a data science analyst at Pew Research Center.
Publications
-
-
report
What Web Browsing Data Tells Us About How AI Appears Online
One month of web browsing data shows most respondents visited a search page with an AI-generated summary, but visits to in-depth content about AI were much rarer.
-
report
When Online Content Disappears
A quarter of all webpages that existed at one point between 2013 and 2023 are no longer accessible.
-
short reads
Most Americans now live in a legal marijuana state – and most have at least one dispensary in their county
74% of Americans live in a state where marijuana is legal for either recreational or medical use.
-
short reads
How U.S. adults on Twitter use the site in the Elon Musk era
With Musk at the helm, here are four facts about how adult Twitter users in the United States are using the site.
-
decoded
Can machines compete with humans in transcribing audio? A case study using sermons from U.S. religious services
To test whether machine transcription would be practical for studies of sermons in 2019 and 2020, we compared human and machine transcriptions of snippets from a random sample of 200 audio and video sermons.
-
decoded
What we learned from creating a custom graphics package in R using ggplot2
Building informative and digestible data visualizations is a foundational aspect of Pew Research Center’s work.
-
decoded
Evaluating changes in how we ask Americans for their Twitter profiles
In our March 2021 survey, we decided to take a fresh look at the consent language we used when asking Americans to give us their Twitter handles.
-
decoded
How we created a representative sample of adult Twitter users in the U.S.
Having a sample of adult Twitter users allows researchers to filter out bots, minors, institutional accounts and international users.
-
report
Legislators in UK, Canada and Australia Express Post-election Enthusiasm for Biden Administration on Twitter
In preelection tweets about the U.S., lawmakers abroad focused on how the election will affect bilateral ties and trade.
