News influencers on social media have become a popular alternative to traditional journalists and news organizations as a source of news for many Americans. This fact sheet looks at Americans’ experiences with news influencers on social media.
Overall, 56% of U.S. adults now say they have a lot of or some trust in the information they get from national news organizations – down 11 percentage points since March 2025.
Many Americans use social media for news: About a fifth or more regularly get news on Facebook, YouTube, Instagram and TikTok.
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There were big differences in the content related to Ferguson on Twitter and Facebook. Was the reason what users wanted from each, or the sites’ algorithms?
This report used several different research methods. Data regarding the volume of terms on Twitter used Crimson Hexagon. Data regarding the terminology used during Google searches and the language used by newspapers were derived by the use of Google Trends and searches of LexisNexis. Twitter The volume of tweets was measured using computer coding software […]
While the digital ad pie is growing, the numbers show that news organizations are competing for an increasingly smaller share of those dollars.
News audiences are watching more digital news video than ever before and newsrooms are investing in creating more video content.
In many ways, 2013 and early 2014 brought a level of energy to the news industry not seen for a long time. Even as challenges of the past several years continue and new ones emerge, the activities this year have created a new sense of optimism – or perhaps hope – for the future of American journalism.
An influx of new investments from the tech world and philanthropy signify a pivot in the way we support journalism financially.
