News influencers on social media have become a popular alternative to traditional journalists and news organizations as a source of news for many Americans. This fact sheet looks at Americans’ experiences with news influencers on social media.
Overall, 56% of U.S. adults now say they have a lot of or some trust in the information they get from national news organizations – down 11 percentage points since March 2025.
Many Americans use social media for news: About a fifth or more regularly get news on Facebook, YouTube, Instagram and TikTok.
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75 million Americans used the internet in the last campaign to get political news and information, discuss candidates and debate issues in emails, or participate directly in the political process by volunteering or giving contributions to candidates….
More and more people are streaming clips online thanks to broadband.
