Americans’ Social Media Use
YouTube and Facebook are by far the most used online platforms among U.S. adults. But TikTok’s user base has grown significantly in recent years: 33% of U.S. adults now say they use it, up from 21% in 2021.
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Americans’ Use of Mobile Technology and Home Broadband
Most U.S. adults today say they use the internet (95%), have a smartphone (90%) or subscribe to high-speed internet at home (80%). About four-in-ten report being online almost constantly.
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A declining share of adults, and few teens, support a U.S. TikTok ban
38% of U.S. adults say they would support the U.S. government banning TikTok, compared with 18% of U.S. teens ages 13 to 17.
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Teens, Social Media and Technology 2023
YouTube, TikTok, Snapchat and Instagram remain the most widely used online platforms among U.S. teens. And teens are less likely to be using Facebook and Twitter (recently renamed X) than they were a decade ago.
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Striking findings from 2023
Here’s a look back at 2023 through some of our most striking research findings.
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Online shopping has grown rapidly in U.S., but most sales are still in stores
Through the first three quarters of 2023, retail e-commerce totaled $793.7 billion, or 14.9% of all retail sales.
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81% of U.S. adults – versus 46% of teens – favor parental consent for minors to use social media
U.S. adults and teens are more likely to support than oppose requiring parental consent for minors to create a social media account.
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Key findings about Americans and data privacy
71% of adults say they are very or somewhat concerned about how the government uses the data it collects about them, up from 64% in 2019.
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How Americans View Data Privacy
The share of Americans who say they are very or somewhat concerned about government use of people’s data has increased from 64% in 2019 to 71% today. Two-thirds (67%) of adults say they understand little to nothing about what companies are doing with their personal data, up from 59%.
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Most Americans don’t closely follow professional or college sports
About six-in-ten Americans (62%) say they follow professional or college sports not too or not at all closely.
