News Audience Demographics

reportApr 29, 2015

State of the News Media 2015

As the U.S. news industry faces a new mobile reality, how is it faring? From broadcast to print to ethnic and more, this year’s annual report on the state of the news media takes stock.
reportMar 26, 2014

Developments in the Hispanic Media Market

At 53 million in 2012, Hispanics are a fast growing segment of the U.S. population, accounting for half of the nation’s growth between 2000 and 2012. And media companies’ interest in reaching that audience has boomed along with the Hispanic population.
reportNov 14, 2013

News Use Across Social Media Platforms

How do different social networking websites stack up when it comes to news? How many people engage with news across multiple social sites? And what are their news consumption habits on traditional platforms?
short readsOct 28, 2013

5 demographic realities behind the creation of Univision/ABC News’ “Fusion” channel

Fusion’s launch reflects several demographic trends among the nation’s 53 million Hispanics, which make up 17% of all Americans.
reportMar 19, 2013

The State of the News Media 2013: Annual Report on American Journalism

In 2012, a continued erosion of news reporting resources converged with growing opportunities for those in politics, government agencies, companies and others to take their messages directly to the public.
reportMar 17, 2013

Americans Show Signs of Leaving a News Outlet, Citing Less Information

Faced with shrinking revenue and dwindling audiences, news organizations in recent years have slashed staffs and reduced coverage. Most news consumers are little aware of the financial struggles that led to these cuts, a new Pew Research Center survey finds. Nevertheless, a significant percentage of them not only have noticed a difference in the quantity or quality of news, but have stopped reading, watching or listening to a news source because of it.
reportDec 11, 2012

The Demographics of Mobile News

Younger Americans demonstrate much stronger news habits in the mobile realm than on other news platforms, according to a new study by PEJ in collaboration with The Economist Group. Another finding, with potentially significant implications for the news industry, reveals that younger users are more responsive than other age groups to advertisements in the mobile news space. What other demographics affect mobile news habits?
reportMar 19, 2012

The State of the News Media 2012: An Annual Report on American Journalism

New research released in this report finds that mobile devices are adding to people’s news consumption, strengthening the lure of traditional news brands and providing a boost to long-form journalism. Eight in ten who get news on smartphones or tablets, for instance, get news on conventional computers as well. People are taking advantage, in other words, of having easier access to news throughout the day – in their pocket, on their desks and in their laps.
reportAug 21, 2006

What’s Next for the Ethnic Media?

While much of US news media endured shrinking audiences recently, ethnic media have seen growth. In our seventh roundtable discussion, industry analysts assess the growing clout of ethnic news outlets in the US as well as the formidable business challenges they face, including slowing industry growth.