Beyond Red vs. Blue: The Political Typology
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
Numbers, Facts and Trends Shaping Your World
Read our research on:
Politics & Policy
Sign up for our politics newsletter
Our latest politics data every month
All
Politics & Policy
Publications
-
Religion, Rhetoric, and the Presidency: A Conversation with Michael Gerson
Key West, Florida Speaker: Michael Gerson, Speech Writer and Policy Adviser to President Bush Respondent: Carl Cannon, White House Correspondent, National Journal Moderator: Michael Cromartie, Vice President, Ethics and Public Policy Center In December 2004, 24 of the nation’s leading journalists gathered in Key West, Florida, for a private briefing on religion and politics, sponsored […]
-
Pre-Election Polls Largely Accurate
Lessons From Campaign ’04
-
Voters Liked Campaign 2004, But Too Much ’Mud-Slinging’
Summary of Findings Campaign 2004 receives generally favorable marks from the voters. An overwhelming 86% say they learned enough about the candidates to make an informed choice, while two-thirds express satisfaction with the choice of candidates. However, voters also believe this campaign was more negative than previous contests 72% say there was more mud-slinging […]
-
Religion and Security: The New Nexus in International Relations
10:00am-11:30am Washington, D.C. Speakers: Ambassador Robert A. Seiple (Ret.), Founder and Chairman of the Board, Institute for Global Engagement; co-editor, Religion & Security Colonel Charles P. Borchini, USA (Ret.), Research Fellow, Center for Emerging Threats and Opportunities, USMC Moderator: Dr. Pauletta Otis, Senior Fellow in Religion & International Affairs, Pew Forum on Religion & Public […]
-
Religion and the Environment: Polls Show Strong Backing for Environmental Protection Across Religious Groups
In contrast to abortion, gay marriage and other hot-button cultural issues, which divide most religious groups in the United States, there is a fairly strong consensus across faith traditions on environmental policy, according to recent polls sponsored by the Pew Forum on Religion & Public Life. Nevertheless, conservative Christians and some minorities are not quite […]
-
Slight Bush Margin in Final Days of Campaign
Summary of Findings President George W. Bush holds a slight edge over Senator John Kerry in the final days of Campaign 2004. The Pew Research Center’s final pre-election poll of 1,925 likely voters, conducted Oct. 27-30, finds Bush with a three-point edge (48% to 45% for Kerry); Ralph Nader draws 1%, and 6% are undecided. […]
-
Swing Voters Slow to Decide, Still Cross-Pressured
Summary of Findings With less than a week to go before the election, many swing voters have yet to commit to a candidate, but over the past month there has been some movement among this group toward Sen. John Kerry. A Pew Research Center follow-up survey with 519 swing voters who in September were […]
-
The Internet and Democratic Debate
As wired Americans increasingly go online for political news and commentary, we find that the internet is contributing to a wider awareness of political views during this year’s campaign season.
REfine Your Selection
Signature Reports
Beyond Red vs. Blue: The Political Typology
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
Political Typology 2026
Take our quiz to find out which one of our nine political typology groups is your best match.
Behind Trump’s 2024 Victory, a More Racially and Ethnically Diverse Voter Coalition
Pew Research Center’s in-depth study of its survey respondents who voted in the 2024 election examines turnout, voting patterns and demographics.
How Changes in Turnout and Vote Choice Powered Trump’s Victory in 2024
In this interactive feature, explore how changes between the 2020 and 2024 elections in how – and whether – people voted helped to return President Trump to office.
