Beyond Red vs. Blue: The Political Typology
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
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Publications
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Public Struggles with Possible War in Iraq
Polls Surprisingly Consistent
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Situation Normal… Almost
2002 Year-end Report
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Bush Confronts State of Economic Unease
Summary of Findings As President Bush prepares for his Jan. 28 State of the Union address, the public’s mood is more subdued that it was a year ago, especially regarding the nation’s struggling economy. Just three-in-ten say they expect economic conditions to improve over the next 12 months, a significant decline from last January when […]
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Public Wants Proof of Iraqi Weapons Programs
Summary of Findings A two-thirds majority of the public continues to express qualified support for the idea of using military force to end the rule of Saddam Hussein. But the Bush administration may face a major challenge in winning public support for the use of force if U.N. weapons inspections yield anything less than evidence […]
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Political Sites Gain, But Major News Sites Still Dominant
Introduction and Summary More Americans used the Internet to get campaign information in 2002 than during the last midterm election four years ago. While much of this increase has come from the overall growth in the online population, a higher proportion of Internet users sought election news than did so four years ago (22% now, […]
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2002 National Survey of Latinos
This survey was designed to explore the attitudes and experiences of Latinos on a wide variety of topics.
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Pew Hispanic Center/Kaiser Family Foundation 2002 National Survey Of Latinos
The Pew Hispanic Center/Kaiser Family Foundation 2002 National Survey of Latinos comprehensively explores the attitudes and experiences of Hispanics on a wide variety of topics. This survey was designed to capture the diversity of the Latino population by including almost 3,000 Hispanics from various backgrounds and groups so that in addition to describing Latinos overall, comparisons can be made among key Hispanic subgroups as well.
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Signature Reports
Beyond Red vs. Blue: The Political Typology
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
Political Typology 2026
Take our quiz to find out which one of our nine political typology groups is your best match.
Behind Trump’s 2024 Victory, a More Racially and Ethnically Diverse Voter Coalition
Pew Research Center’s in-depth study of its survey respondents who voted in the 2024 election examines turnout, voting patterns and demographics.
How Changes in Turnout and Vote Choice Powered Trump’s Victory in 2024
In this interactive feature, explore how changes between the 2020 and 2024 elections in how – and whether – people voted helped to return President Trump to office.
