{"id":321588,"date":"2026-07-06T11:04:04","date_gmt":"2026-07-06T15:04:04","guid":{"rendered":"https:\/\/beta.pewresearch.org\/pewresearch-org\/?p=321588"},"modified":"2026-07-06T11:04:04","modified_gmt":"2026-07-06T15:04:04","slug":"video-how-taylor-swift-and-travis-kelces-wedding-reflects-key-marriage-trends-in-the-u-s","status":"publish","type":"post","link":"https:\/\/beta.pewresearch.org\/pewresearch-org\/social-trends\/2026\/07\/06\/video-how-taylor-swift-and-travis-kelces-wedding-reflects-key-marriage-trends-in-the-u-s\/","title":{"rendered":"Video: How Taylor Swift and Travis Kelce&#8217;s wedding reflects key marriage trends in the U.S."},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Watch this short video exploring recent trends in marriage in the U.S. You can also read the transcript, review the methodology, or download the data and charts below.<\/em><\/p>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-container-core-group-is-layout-fdea39ca wp-block-group-is-layout-constrained wp-states-fb43cc8c\" style=\"padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-group alignwide is-layout-grid wp-container-core-group-is-layout-997574d8 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group wp-container-content-e6ceb429 has-global-padding is-layout-constrained wp-container-core-group-is-layout-3eb55453 wp-block-group-is-layout-constrained\" style=\"padding-right:var(--wp--preset--spacing--40)\">\n<figure style=\"--max-width__desktop: 100%; --max-width__tablet: ; --max-width__mobile: ;\" class=\"wp-block-embed alignwide is-type-rich is-provider-instagram wp-block-embed-instagram wp-container-content-5f80b302 has-max-width-constraint\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DadDqgEFDpP\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:500px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/DadDqgEFDpP\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-container-content-d4ea9527 has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<details class=\"wp-block-details is-style-plus-icon has-border-color has-ui-gray-light-border-color has-ui-gray-very-light-background-color has-background has-sans-serif-font-family is-layout-flow wp-container-core-details-is-layout-61b01db2 wp-block-details-is-layout-flow\" style=\"border-width:1px;padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--30);font-size:clamp(0.875em, 0.875rem + ((1vw - 0.2em) * 0.009), 0.88em);\" open><summary>Transcript<\/summary>\n<p class=\"wp-block-paragraph\">Taylor Swift and Travis Kelce might be the most famous newlyweds in America, but they\u2019re actually in line with a few marriage trends.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hi, I\u2019m Jake Hays, and I study families and relationships at Pew Research Center. Here are three ways that marriage is changing in the United States.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. People are marrying later in life.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In 1990, the median age at first marriage was 26 for men and 24 for women. But as of 2024, it\u2019s 30 for men and about 29 for women.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Taylor and Travis are a little beyond the median. They\u2019re both 36. But when we asked Americans the best age to get married, <a href=\"https:\/\/beta.pewresearch.org\/pewresearch-org\/short-reads\/2025\/03\/19\/best-age-to-get-married-have-a-child-buy-a-home-and-retire-heres-what-americans-say\/#:~:text=About%20half%20of%20Americans%20say%20there%20is%20no%20best%20age%20to%20get%20married\">about half said there is no best age<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. A growing share of wives are the main breadwinner in their marriage<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In 1990, 10% of marriages with opposite-sex partners had a wife who earned significantly more than her husband. By 2025, that had risen to 16%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Taylor &amp; Travis also reflect this trend \u2013 she earns way more than him. But of course, very few married couples have both spouses earning well over $1 million a year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00a03.  In a rising share of marriages, both spouses are getting married for the first time<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In 1990, 55% of new couples had both spouses in their first marriage. By 2024, this had risen to 68%. Taylor and Travis check this box as well. Neither of them has married before.<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details is-style-plus-icon has-border-color has-ui-gray-light-border-color has-ui-gray-very-light-background-color has-background has-sans-serif-font-family is-layout-flow wp-container-core-details-is-layout-61b01db2 wp-block-details-is-layout-flow\" style=\"border-width:1px;padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--30);font-size:clamp(0.875em, 0.875rem + ((1vw - 0.2em) * 0.009), 0.88em);\"><summary>About this research<\/summary>\n<p class=\"wp-block-paragraph\" id=\"this-pew-research-center-analysis-and-video-examines-a-few-key-trends-in-marriage-in-the-united-states-and-how-taylor-swift-and-travis-kelces-marriage-reflects-these-trends\">This Pew Research Center analysis and video examines a few key trends in marriage in the United States, and how Taylor Swift and Travis Kelce\u2019s marriage reflects these trends.\u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Why did we do this?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/beta.pewresearch.org\/pewresearch-org\/about\/\">Pew Research Center<\/a> conducts high-quality research to inform the public, journalists and leaders. This analysis builds on a larger body of work that explores <a href=\"https:\/\/beta.pewresearch.org\/pewresearch-org\/topic\/family-relationships\/\">how the American family is changing<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>How did we do this?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trends in median age at first marriage come from the U.S. Census Bureau\u2019s <a href=\"https:\/\/www.census.gov\/data\/tables\/time-series\/demo\/families\/marital.html\">historical marital status tables<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The trend in the share of \u2018breadwinner wife\u2019 couples come from a Pew Research Center analysis of the U.S. Census Bureau\u2019s <a href=\"https:\/\/www.census.gov\/programs-surveys\/cps.html\">Current Population Survey<\/a> (CPS), Annual Social and Economic Supplement. The analysis is based on different-sex married couples in which both spouses are ages 25 to 64 and at least one spouse reports any earnings in the previous calendar year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The trend in the share of newlywed couples comes from a Pew Research Center analysis of two sources. The first is the National Center for Health Statistics <a href=\"https:\/\/www.cdc.gov\/nchs\/nvss\/marriage-divorce.htm\">reporting of marriage and divorces<\/a>, and relies on marriage certificates from reporting states. The second is the U.S. Census Bureau\u2019s <a href=\"https:\/\/www.census.gov\/programs-surveys\/acs.html\">American Community Survey<\/a> (ACS), which, in 2008, began collecting self-reported information on whether respondents married in the last 12 months and number of marriages. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The microdata files we used for the CPS and ACS were provided by <a href=\"https:\/\/cps.ipums.org\/cps\/\">IPUMS<\/a> from the University of Minnesota. IPUMS standardizes variable names and coding across years as much as possible, making it easier to analyze data over time.<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details is-style-plus-icon has-border-color has-ui-gray-light-border-color has-ui-gray-very-light-background-color has-background has-sans-serif-font-family is-layout-flow wp-container-core-details-is-layout-61b01db2 wp-block-details-is-layout-flow\" style=\"border-width:1px;padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--30);font-size:clamp(0.875em, 0.875rem + ((1vw - 0.2em) * 0.009), 0.88em);\"><summary>Charts and data<\/summary>\n<figure class=\"wp-block-image aligncenter size-310-wide is-resized\"><a href=\"https:\/\/beta.pewresearch.org\/pewresearch-org\/?attachment_id=322422\"><img data-dominant-color=\"f5f5f4\" data-has-transparency=\"false\" decoding=\"async\" fetchpriority=\"low\"  srcset=\"https:\/\/beta.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2026\/06\/Men-and-women-are-marrying-later-in-life.png?resize=480,641 480w, https:\/\/beta.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2026\/06\/Men-and-women-are-marrying-later-in-life.png?resize=620,828 620w\" sizes=\"(max-width: 480px) 480px, (max-width: 782px) 782px, 640px\" height=\"414\" width=\"310\" src=\"https:\/\/beta.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2026\/06\/Men-and-women-are-marrying-later-in-life.png?w=310\" alt=\"\" class=\"wp-image-322422 not-transparent\" style=\"--dominant-color: #f5f5f4; width:310px;height:auto\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><a href=\"https:\/\/beta.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2026\/06\/taylor-travis-1-csv-for-chartbuilder.csv\"><em>Click here to download the data<\/em><\/a><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-310-wide is-resized\"><a href=\"https:\/\/beta.pewresearch.org\/pewresearch-org\/?attachment_id=322424\"><img data-dominant-color=\"f3f4f3\" data-has-transparency=\"false\" decoding=\"async\" fetchpriority=\"low\"  srcset=\"https:\/\/beta.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2026\/06\/Share-of-breadwinner-wife-couples-has-increased-over-time.png?resize=480,833 480w, https:\/\/beta.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2026\/06\/Share-of-breadwinner-wife-couples-has-increased-over-time.png?resize=620,1076 620w\" sizes=\"(max-width: 480px) 480px, (max-width: 782px) 782px, 640px\" height=\"538\" width=\"310\" src=\"https:\/\/beta.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2026\/06\/Share-of-breadwinner-wife-couples-has-increased-over-time.png?w=310\" alt=\"\" class=\"wp-image-322424 not-transparent\" style=\"--dominant-color: #f3f4f3; width:310px;height:auto\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><a href=\"https:\/\/beta.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2026\/06\/taylor-travis-2-csv-for-chartbuilder.csv\"><em>Click here to download the data<\/em><\/a><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-200-wide\"><a href=\"https:\/\/beta.pewresearch.org\/pewresearch-org\/?attachment_id=322430\"><img data-dominant-color=\"edeeec\" data-has-transparency=\"false\" style=\"--dominant-color: #edeeec;\" decoding=\"async\" fetchpriority=\"low\"  srcset=\"https:\/\/beta.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2026\/06\/Growing-share-of-new-marriages-are-the-first-for-both-spouses.png?resize=400,924 400w\" sizes=\"(max-width: 480px) 480px, (max-width: 782px) 782px, 640px\" height=\"462\" width=\"200\" src=\"https:\/\/beta.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2026\/06\/Growing-share-of-new-marriages-are-the-first-for-both-spouses.png?w=200\" alt=\"\" class=\"wp-image-322430 not-transparent\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><a href=\"https:\/\/beta.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2026\/06\/taylor-travis-3-csv-for-chartbuilder.csv\"><em>Click here to download the data<\/em><\/a><\/p>\n<\/details>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Watch this short video exploring recent trends in marriage in the U.S. You can also read the transcript, review the methodology, or download the data and charts 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