{"id":89016,"date":"2012-10-01T00:00:01","date_gmt":"2012-10-01T05:00:01","guid":{"rendered":"https:\/\/beta.pewresearch.org\/pewresearch-org\/2012\/10\/01\/indepth-news-reading-tablet\/"},"modified":"2024-04-14T04:15:49","modified_gmt":"2024-04-14T09:15:49","slug":"indepth-news-reading-tablet","status":"publish","type":"post","link":"https:\/\/beta.pewresearch.org\/pewresearch-org\/journalism\/2012\/10\/01\/indepth-news-reading-tablet\/","title":{"rendered":"In-depth News Reading on the Tablet"},"content":{"rendered":"

\n

\"\"<\/figure>\n<\/p>\n\n

The findings suggest there is some difference between smartphone and tablet news use when it comes to reading longer stories. But the behavior is occurring on both devices to a degree. <\/p>\n\n

Twice as many tablet news users regularly read in-depth articles on their tablet as do smartphone news users, 21% versus 11%, and 19% of tablet users even do so daily. <\/p>\n\n

It does appear that compared with a year ago, the current, broader population of tablet news consumers may be reading long-form less often than the earliest adopters, of whom 42% said they did so “regularly.” But, that fall-off largely disappears when the timeframe is broadened out to those who “sometimes” read long articles. Another 52% of tablet news users “sometimes” read in-depth articles on their tablet, bringing the total to 73%. <\/p>\n\n

An even larger group of people read long-form news on their smartphones at least sometimes, 62%, which brings that total also to 73%. <\/p>\n\n

Tablet news users in particular appear to be a relatively engaged group. To begin with, even when just checking headlines, tablet news users often end up reading full articles. Nearly seven in ten, 69%, end up reading one or more articles at least a fair amount of the time, including 17% who do so almost all of the time). <\/p>\n\n

And looking at the three-quarters of tablet news users who at least sometimes read in-depth articles, the majority read more than one article in a typical sitting. About six-in-ten (61%) read two to three articles in a sitting and another 17% read four or more. And these are often articles they did not set out to read. Close to three-quarters, 72%, say they read in-depth articles that they weren’t looking for at least somewhat often (including 17% who say that is very often the case). <\/p>\n\n

\n
\"\"<\/figure>\n<\/div>\n\n

We also find that much of the long-form reading of news on tablets is the kind that is done to satisfy personal curiosity rather than professional need. More than half of tablet news users, 56%, say most of the in-depth articles they read are for personal interest versus just 6% who say most of them are for work. That does not necessarily mean it is social reading, however. Only 3% say most of the longer articles were recommended by friends or family (20% say some were and 38% say just a few of them were). Android users are more likely to read news that was recommended to them from friends or family. A third of all Android news users, 32%, say some or most of their news comes to them this way (including 38% of Kindle Fire owners), compared with 19% of iPad users. <\/p>\n\n

\n
\"\"<\/figure>\n<\/div>\n\n

We also probed, in the survey, where people go when they want to read longer articles. For most of their long-form reading, people have regular sources that they turn to. Close to twice as many tablet news users say the in-depth articles they read tend to come from a few specific publications as come from a wide range of places (60% versus 39%). iPad users are more likely than Android users to get in-depth articles from a few trusted publications, 67% versus 54% of Android users (and 52% of Kindle Fire users specifically). <\/p>\n\n

The survey also found that people turn to these sources often. Fully 90% of those who usually turn to a few news publications for reading longer articles do so at least weekly; almost half, 45%, turn to them daily. <\/p>\n\n

\n
\"\"<\/figure>\n<\/div>\n\n

The news brands that people turn to on their tablets also tend to be those they turn to on other conventional computers. Nearly two-thirds, 63%, tend to also turn to these publications via their desktop\/laptop. The numbers drop, however, when it comes to smartphone and print. Just 30% of adults go to the same sources on their smartphones as they do on tablets, and just 25% said they go to those same sources in print. <\/p>\n\n

As news organizations move toward promoting cross-platform digital subscriptions, we may see more effort to drive consumers who get news on one platform to also connect with that outlet elsewhere. <\/p>\n\n

Another question that some publishers have wondered about on the tablet is whether people will read back issues-particularly of magazines. If the physical print publication is not stacking up on the nightstand or coffee table-but rather is filling up out of sight inside the digital device, will people ever read back copies? And if not, does that reduce the value of a publication for them? The findings show that even for this expanding population of tablet owners, 28% read back issues, down somewhat from 38% in 2011. <\/p>","protected":false},"excerpt":{"rendered":"

The findings suggest there is some difference between smartphone and tablet news use when it comes to reading longer stories. But the behavior is occurring on both devices to a degree. Twice as many tablet news users regularly read in-depth articles on their tablet as do smartphone news users, 21% versus 11%, and 19% of 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