{"id":89073,"date":"2012-10-01T00:00:01","date_gmt":"2012-10-01T05:00:01","guid":{"rendered":"https:\/\/beta.pewresearch.org\/pewresearch-org\/2012\/10\/01\/onceaday-mobile-users-vs-news-throughout-day\/"},"modified":"2024-04-14T04:15:56","modified_gmt":"2024-04-14T09:15:56","slug":"onceaday-mobile-users-vs-news-throughout-day","status":"publish","type":"post","link":"https:\/\/beta.pewresearch.org\/pewresearch-org\/journalism\/2012\/10\/01\/onceaday-mobile-users-vs-news-throughout-day\/","title":{"rendered":"Once-a-Day Mobile Users vs. News Throughout the Day"},"content":{"rendered":"<p class=\"wp-block-paragraph\"> While only a minority (38% of tablet news users and 42% of smartphone users during the week) get news multiples times throughout the day, their news habits stand out from those who check in just once a day. And this continuous news consumer group probably carries a good deal of appeal for both news organizations and advertisers. <\/p>\n\n<p class=\"wp-block-paragraph\"><figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.pewresearch.org\/wp-content\/uploads\/sites\/13\/legacy\/u29\/PJ_12_09_17_tabletNews-report-27.png\" border=\"0\" alt=\"\" width=\"381\" height=\"501\" align=\"right\"><\/figure>\n<\/p>\n\n<p class=\"wp-block-paragraph\">Tablet news users who get news multiple times per day during the week turn to more sources or apps, on their tablet and get news from <em>new <\/em>sources more often. About a quarter, 27%, turn to four or more sources versus 10% of those who get news just once a day. Instead, a full quarter of once-a-day tablet news users have just once source or app they turn to regularly, and another 11% say they don&#8217;t have any regular news sources on their tablet. In addition a full 43% of several-times-a-day tablet news users regularly get news from new sources, compared with just 26% of those who tune in once a day.\u00a0 <\/p>\n\n<p class=\"wp-block-paragraph\"> Those who get news more often are far more active tablet news consumers. They are more likely to sometimes or regularly read in-depth news articles (85% versus 68%) to watch news videos (63% versus 50%) receive news through email or social networks (49% versus 32%) and to share news with others (41% versus 26%). They are more likely to check headlines daily and when they do so, to end up reading full articles (84% do so at least a fair amount versus 60% of once a day news users).And these multiple-times-a-day news consumers who read in-depth articles are more likely to say they\u00a0 read articles that they were not initially looking for (80% at least somewhat often versus 67% of one-time-a-day tablet news users) and twice as likely to read back issues of magazines, 44% versus 19%. Heavy majorities of both groups say some or most of the in-depth articles they read are for personal interest, but these multi-time users are twice as likely to read things recommended to them from friends or family (31% versus 16%) and to read things for work (43% say some or most are for work versus 30% of once a day news users).\u00a0 <\/p>\n\n<p class=\"wp-block-paragraph\"> These several-times-a-day tablet news users also exhibit much more willingness to spend<strong>. <\/strong>These more frequent news users are twice as likely to have paid for news on their tablet: 10% versus 4% among those that tend to get news just once a day. Both groups of users notice ads when getting news on their tablet to the same degree but the more frequent users click on the ads they notice more often (26% often or sometimes versus 11% of those who get news one time a day) and end up buying form the ads they click on (26% versus 11%). More frequent tablet users are not more likely to have news subscriptions in general, but they are twice as likely to have a digital only subscription (16% vs. 8%). <\/p>\n\n<p class=\"wp-block-paragraph\"> Smartphone news users who get news throughout the day during the week show similar tendencies in the range of news activities. They turn to a wider range of sources: 20% regularly turn to four or more versus 6% of once-a-day smartphone news users &#8211; 43% of whom turn regularly to just once source. Nearly three quarters, 72%, read in-depth articles regularly or sometimes on their phones versus 57% of once a day news users. They are also more likely share news through email or social networking 41% vs. 31%. <\/p>\n\n<p class=\"wp-block-paragraph\"> But they don&#8217;t exhibit the same greater tendency to interact or purchase things from the ads on their phone or to have digital only subscriptions. <\/p>\n\n<p class=\"wp-block-paragraph\"> And in what is perhaps the clearest depiction yet of the 21<sup>st<\/sup> Century news junky, getting news on mobile devices throughout the day does not make you less likely to turn to print or to your laptop\/desktop.<strong> <\/strong>Those who get news throughout the day on either the phone, the tablet or both are just as likely to get news on a laptop\/desktop and to get news in print as those who use mobile devices once a day for news. \u00a0 <\/p>","protected":false},"excerpt":{"rendered":"<p>While only a minority (38% of tablet news users and 42% of smartphone users during the week) get news multiples times throughout the day, their news habits stand out from those who check in just once a day. And this continuous news consumer group probably carries a good deal of appeal for both news organizations 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