{"id":93546,"date":"2017-06-06T09:50:54","date_gmt":"2017-06-06T14:50:54","guid":{"rendered":"https:\/\/beta.pewresearch.org\/pewresearch-org\/2017\/06\/06\/theme-3-risk-is-part-of-life-the-internet-of-things-will-be-accepted-despite-dangers-because-most-people-believe-the-worst-case-scenario-would-never-happen-to-them\/"},"modified":"2024-04-14T04:17:01","modified_gmt":"2024-04-14T09:17:01","slug":"theme-3-risk-is-part-of-life-the-internet-of-things-will-be-accepted-despite-dangers-because-most-people-believe-the-worst-case-scenario-would-never-happen-to-them","status":"publish","type":"post","link":"https:\/\/beta.pewresearch.org\/pewresearch-org\/internet\/2017\/06\/06\/theme-3-risk-is-part-of-life-the-internet-of-things-will-be-accepted-despite-dangers-because-most-people-believe-the-worst-case-scenario-would-never-happen-to-them\/","title":{"rendered":"Theme 3: Risk is part of life. The Internet of Things will be accepted, despite dangers, because most people believe the worst-case scenario would never happen to them"},"content":{"rendered":"<p class=\"wp-block-paragraph\">A number of participants in this canvassing noted that humans possess an inherent optimism bias when measuring risk versus reward. While they understand that connected platforms and devices can lead to negative outcomes, they figure the bad stuff will happen to someone else or, if they suffer in some regard, they will still land on their feet.<\/p>\n\n<blockquote class=\"is-layout-flow wp-block-quote-is-layout-flow\"><p>The cost of breaches will be viewed like the toll taken by car crashes, which have not persuaded very many people not to drive.\n<cite>Richard Adler<\/cite><\/p><\/blockquote>\n\n<p class=\"wp-block-paragraph\"><strong>Eduardo Villanueva-Mansilla<\/strong>, associate professor of communications at Pontificia Universidad Cat\u00f3lica del Per\u00fa, wrote, \u201cThe wonders of the IoT will prevail even against the risks. Experience shows that most consumers tend to ignore the risks unless they happen to <em>them<\/em>, and even when something bad happens to anyone they tend to prefer to return to their old practices since they are accustomed to them. \u2026 The risks of the IoT seem farther away from consumers than the everyday risks of getting mugged, so unless there are massive losses of money the problems will be incorporated into everyday risk assessment and forgotten in favor of the benefits.\u201d<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>David Durant<\/strong>, a business analyst in the UK Government Digital Service, said, \u201cEven if there is a \u2018mass hack\u2019 of such platforms people will very quickly return to using them in the same way they returned to airplane or subway travel following terrorist attacks.\u201d<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Adrian Hope-Bailie<\/strong>, standards officer at Ripple, said, \u201cThe allure of better services will always be stronger than the fear of the risks. \u2026 There will be breaches and dips in trust but the overall trend will be strong growth.\u201d<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Richard Adler<\/strong>, distinguished fellow at the Institute for the Future, replied, \u201cDespite continued security problems, the IoT will spread and people will become increasingly dependent on it. The cost of breaches will be viewed like the toll taken by car crashes, which have not persuaded very many people not to drive.\u201d<\/p>\n\n<p class=\"wp-block-paragraph\">An <strong>anonymous<\/strong> <strong>professor at New York University<\/strong> wrote, \u201cCompare automobiles, which reliably kill tens of thousands and injure millions of people every year in the U.S. alone. Now ask yourself how many people opt out of owning a car.\u201d<\/p>\n\n<p class=\"wp-block-paragraph\">An <strong>anonymous<\/strong> <strong>research officer<\/strong> said, \u201cPeople are willing to embrace life-altering technologies as long as the risks of use seem reasonably mitigated. This is true for everything from planes and existing automobiles to cellphones and debit cards.\u201d<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>David Sarokin<\/strong>, author of \u201cMissed Information: Better Information for Building a Wealthier, More Sustainable Future,\u201d said, \u201cI can certainly see the emergence of a \u2018Live Unplugged\u2019 movement \u2013 people who get mostly or completely offline, motivated in part by concerns for safety, but probably more for a desire to live the simple life. But unplugging from the internet will be even more difficult than unplugging today from the power grid. People will do it, but not in huge numbers. The fact that hundreds of millions of credit card files have been stolen from major companies hasn\u2019t seemed to affect credit card use in any significant way (other than spurring the use of those dammed chips). I expect people will respond with similar equanimity (or is it resignation?) as other issues emerge.\u201d<\/p>\n\n<p class=\"wp-block-paragraph\">An <strong>anonymous<\/strong> <strong>respondent<\/strong> observed, \u201cWe are quite capable of compartmentalizing life, holding opposed thoughts in our minds with an easy satisfaction. Think, for instance, of people who complain about technology, while driving cars, flying in planes, being mended by laser surgery, etc. Or consider creationists who fail to eschew the products of modern science. We should therefore expect to see people shunning one aspect of the Internet of Things, while continuing to use networked devices for others. I\u2019ll get mad at people spamming my fridge, but still use Twitter to complain about it. Someone else will be disturbed by ads coming from their car\u2019s tires, yet still drive the vehicle to meet the date they met online. There\u2019s just too much of modern life immersed in the digital world to give it up.\u201d<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Garland McCoy<\/strong>, president of the Technology Education Institute, observed, \u201cCyberwars will rage at the edge of the electric grid for some time, causing massive disruption. But in the end, as bumpy as the ride will be, people will accept the significant benefits of an always-on, connected life.\u201d<\/p>\n\n<p class=\"wp-block-paragraph\">An <strong>anonymous<\/strong> <strong>professor at a polytechnic university<\/strong> wrote that people assume \u201cthe net benefits will outweigh the harms. We have seen how individuals sign hundreds if not thousands of \u2018terms of agreement\u2019 without reading them, how people give up personal data for enjoyable or useful services (Facebook, \u2018Pokemon Go,\u2019 etc.). People want to trust institutions and products.\u201d<\/p>\n\n<p class=\"wp-block-paragraph\">An <strong>anonymous<\/strong> <strong>respondent<\/strong> commented, \u201cMost users are going to assume (perhaps correctly) that they aren\u2019t going to be high-value targets for that kind of crime and will not worry too much about it. The pressure to increase that connectivity will likely increase and it\u2019ll just get even more onerous to disconnect from it. If you need to buy a TV, and all but one model are smart TVs, and most of the smart TVs make it really hard to not connect to the internet, most people are going to end up with a smart TV connected to the internet whether or not they actually wanted that.\u201d<\/p>\n\n<p class=\"wp-block-paragraph\">An <strong>anonymous<\/strong><strong> computer scientist<\/strong> observed, \u201cMost people don\u2019t know or care much about the risks, however well known. Look at how they eat, if you want evidence. The biggest risks are \u2018tail risks\u2019 of rare outlier events (e.g., a war in which your digital infrastructure and data is damaged, destroyed or taken over).\u201d<\/p>\n\n<p class=\"wp-block-paragraph\">Some respondents draw on history\u2019s lessons to make the point that people embrace new and valuable things, even when there are risks involved. An <strong>anonymous system administrator<\/strong> said, \u201cAccidents will always happen and they will be contained only by the actual interface between humans and their artificial environment. For instance, electrical networks are quite dangerous but they have all kinds of fuses and fail-safes to prevent massive disasters. The digital systems that don\u2019t provide damage-limiting features will disappear. Not until after creating some disasters, of course.\u201d<\/p>\n\n<p class=\"wp-block-paragraph\">An <strong>anonymous<\/strong> <strong>respondent<\/strong> replied, \u201cMinor comforts in day-to-day lives beat basic safety. There was a decades-long lag between the introduction of cars and well-enforced speed limits, it took more decades for sober driving, and even more for basic safety items like seatbelts. People drove anyway.\u201d<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Giacomo Mazzone<\/strong>, head of institutional relations at the European Broadcasting Union, commented, \u201cDespite the growing number of incidents and hackings and problems related to IoT, the connected world will continue to grow. It will be like at the beginning of the introduction of cars. Society \u2013 in exchange for the advantages \u2013 will raise its level of tolerance and accept a higher number of accidents.\u201d<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Dave Kissoondoyal<\/strong>, CEO of KMP Global, said, \u201cThe Internet of Things will make <em>all<\/em> connected. As the users and the providers have influenced the development of the technology and non-technology aspects of the internet, the Internet of Things will go through the same process. As more and more people have been trusting \u2026 the internet and connecting to it, the same will apply to the Internet of Things.\u201d<\/p>\n\n<blockquote class=\"is-layout-flow wp-block-quote-is-layout-flow\"><p>People will complain about the risks but feel helpless to avoid them.\n<cite>Anonymous journalist and author<cite><\/cite><\/cite><\/p><\/blockquote>\n\n<p>[Edward]<\/p>\n\n\n<p>[supervisory control and data acquisition]<\/p>\n\n\n<p class=\"wp-block-paragraph\">A number of experts pointed out that most people don\u2019t understand the risk, which makes it impossible for them to accurately gauge risk versus reward.<\/p>\n\n<p class=\"wp-block-paragraph\">An <strong>anonymous IT architect at IBM<\/strong> replied, \u201cMost people will unwittingly embrace the Internet of Things because, frankly, they are too uninformed (and in some cases too stupid) to know any better. We already have auto manufacturers selling vehicles that must be accessed via proprietary, un-testable protocols, which are highly vulnerable to hacking. When will people wake up? I refuse to drive a vehicle with any sort of troubleshooting interface beyond a strictly physical one. I plan to buy a non-\u2018smart\u2019 refrigerator and dishwasher soon so that I\u2019ll be able to maximize my use of them before one cannot buy a disconnected appliance. I do not need to install some app on a smartphone and remotely actuate my dishwasher. Sorry folks. I do not need to see how many ice cubes were ejected on a given day. This is just inane. Worse, I cannot trust the manufacturers of such devices not to send information back to the mother ship. Information such as frequency of use could easily correlate with absence from the home, such as for vacation. That is, if one\u2019s live vacation pictures posted to Facebook don\u2019t tip off perpetrators first.\u201d<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Tim Norton<\/strong>, chair of Digital Rights Watch, wrote, \u201cI don\u2019t think it will cause people to disconnect for the simple reason that generally, people are not aware of what the ramifications of attacks on IoT devices are.\u201d<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Don Philip<\/strong>, a retired lecturer, replied, \u201cMost people will be more deeply connected than they are today, partly because they will be unaware of the potential threats posed by the poor security that currently surrounds the Internet of Things. Physical damage could include traffic disruptions and attacks on homes and hospitals. Physical systems like traffic lights and hospital instruments could be shut down. Governments <em>could<\/em> act to make things more secure, but, based on current patterns, will probably work hard to install spyware and back doors, making things much more insecure. Technologists will be forced to go along. While it\u2019s theoretically possible to make physical IoT objects safer the vast majority of the time, as noted above, governments will work to subvert this, making things very insecure indeed.\u201d<\/p>\n\n<p class=\"wp-block-paragraph\">An <strong>anonymous<\/strong> <strong>respondent<\/strong> commented, \u201cPeople will become more connected. It is easier than ever to ignore reality and immerse yourself in what you want to see with the internet. People are good at choosing ignorance and staying ignorant, and threats against the digital life many treasure is something many will choose to remain ignorant of until it\u2019s too late and staring them in the face.\u201d<\/p>\n\n<p class=\"wp-block-paragraph\">An <strong>anonymous journalist, editor and author<\/strong> wrote, \u201cPeople will complain about the risks but feel helpless to avoid them.\u201d<\/p>","protected":false},"excerpt":{"rendered":"<p>A number of participants in this canvassing noted that humans possess an inherent optimism bias when measuring risk versus reward. While they understand that connected platforms and devices can lead to negative outcomes, they figure the bad stuff will happen to someone else or, if they suffer in some regard, they will still land on 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Internet of Things Connectivity Binge: What Are the Implications?","slug":"the-internet-of-things-connectivity-binge-what-are-the-implications","link":"https:\/\/beta.pewresearch.org\/pewresearch-org\/internet\/2017\/06\/06\/the-internet-of-things-connectivity-binge-what-are-the-implications\/","is_active":false},{"id":93523,"title":"About this canvassing of experts","slug":"future-of-connectivity-about-this-canvassing-of-experts","link":"https:\/\/beta.pewresearch.org\/pewresearch-org\/internet\/2017\/06\/06\/future-of-connectivity-about-this-canvassing-of-experts\/","is_active":false},{"id":93564,"title":"Theme 1: People crave connection and convenience, and a tech-linked world serves both goals well","slug":"theme-1-people-crave-connection-and-convenience-and-a-tech-linked-world-serves-both-goals-well","link":"https:\/\/beta.pewresearch.org\/pewresearch-org\/internet\/2017\/06\/06\/theme-1-people-crave-connection-and-convenience-and-a-tech-linked-world-serves-both-goals-well\/","is_active":false},{"id":93555,"title":"Theme 2: Unplugging isn\u2019t easy now, and by 2026 it will be even tougher","slug":"theme-2-unplugging-isnt-easy-now-and-by-2026-it-will-be-even-tougher","link":"https:\/\/beta.pewresearch.org\/pewresearch-org\/internet\/2017\/06\/06\/theme-2-unplugging-isnt-easy-now-and-by-2026-it-will-be-even-tougher\/","is_active":false},{"id":93546,"title":"Theme 3: Risk is part of life. The Internet of Things will be accepted, despite dangers, because most people believe the worst-case scenario would never happen to them","slug":"theme-3-risk-is-part-of-life-the-internet-of-things-will-be-accepted-despite-dangers-because-most-people-believe-the-worst-case-scenario-would-never-happen-to-them","link":"https:\/\/beta.pewresearch.org\/pewresearch-org\/internet\/2017\/06\/06\/theme-3-risk-is-part-of-life-the-internet-of-things-will-be-accepted-despite-dangers-because-most-people-believe-the-worst-case-scenario-would-never-happen-to-them\/","is_active":true},{"id":93515,"title":"Theme 4: More people will be connected and more will withdraw or refuse to participate","slug":"theme-4-more-people-will-be-connected-and-more-will-withdraw-or-refuse-to-participate","link":"https:\/\/beta.pewresearch.org\/pewresearch-org\/internet\/2017\/06\/06\/theme-4-more-people-will-be-connected-and-more-will-withdraw-or-refuse-to-participate\/","is_active":false},{"id":93505,"title":"Theme 5: Human ingenuity and risk-mitigation strategies will make the Internet of Things safer","slug":"theme-5-human-ingenuity-and-risk-mitigation-strategies-will-make-the-internet-of-things-safer","link":"https:\/\/beta.pewresearch.org\/pewresearch-org\/internet\/2017\/06\/06\/theme-5-human-ingenuity-and-risk-mitigation-strategies-will-make-the-internet-of-things-safer\/","is_active":false},{"id":93530,"title":"Theme 6: Notable numbers will disconnect","slug":"theme-6-notable-numbers-will-disconnect","link":"https:\/\/beta.pewresearch.org\/pewresearch-org\/internet\/2017\/06\/06\/theme-6-notable-numbers-will-disconnect\/","is_active":false},{"id":93537,"title":"Theme 7: Whether or not people disconnect, the dangers are real. 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