{"id":95201,"date":"2011-10-06T00:00:00","date_gmt":"2011-10-06T05:00:00","guid":{"rendered":"https:\/\/beta.pewresearch.org\/pewresearch-org\/2011\/10\/06\/the-new-pathways-to-purchase-in-the-world-of-networked-consumers\/"},"modified":"2024-04-14T04:17:37","modified_gmt":"2024-04-14T09:17:37","slug":"the-new-pathways-to-purchase-in-the-world-of-networked-consumers","status":"publish","type":"post","link":"https:\/\/beta.pewresearch.org\/pewresearch-org\/internet\/2011\/10\/06\/the-new-pathways-to-purchase-in-the-world-of-networked-consumers\/","title":{"rendered":"The new pathways to purchase in the world of networked consumers"},"content":{"rendered":"

Director Lee Rainie lectured at New York University about the impact of digital technologies on the ways that people get advertising and relate to corporations. He discussed how the environment for ad messaging has changed in a world where many technology users expect to be able to monitor brands, chat with corporate representatives, and use social media to describe their shopping experiences and the quality of their purchases.<\/p>\n\n