{"id":95296,"date":"2011-11-02T00:00:00","date_gmt":"2011-11-02T05:00:00","guid":{"rendered":"https:\/\/beta.pewresearch.org\/pewresearch-org\/2011\/11\/02\/part-ii-apps-are-only-part-of-americans-preference-for-mobile-devices\/"},"modified":"2024-04-14T04:13:30","modified_gmt":"2024-04-14T09:13:30","slug":"part-ii-apps-are-only-part-of-americans-preference-for-mobile-devices","status":"publish","type":"post","link":"https:\/\/beta.pewresearch.org\/pewresearch-org\/internet\/2011\/11\/02\/part-ii-apps-are-only-part-of-americans-preference-for-mobile-devices\/","title":{"rendered":"Part II. Apps are only part of Americans\u2019 preference for mobile devices"},"content":{"rendered":"<h3 data-is-section=\"true\" data-wp-context=\"{&quot;id&quot;:&quot;introduction&quot;}\" data-wp-interactive=\"{&quot;namespace&quot;:&quot;prc-block\\\/table-of-contents&quot;}\" id=\"introduction\" class=\"wp-block-heading\">Introduction<\/h3>\n\n<p class=\"wp-block-paragraph\">The growing apps culture is a reflection of a broader trend in which mobile devices have become standard pathways to connect to the internet. \u00a0Over the past decade, desktop computers\u2014once the mainstay of internet use in the U.S.\u2014have steadily decreased in popularity.\u00a0 At the same time, the use of mobile devices to connect to the internet has grown steadily, particularly among young adults.\u00a0 <a href=\"~\/link.aspx?_id=CEB7A543E41E46C8976FC28804340329&amp;_z=z\">In February of 2010<\/a>, Pew Internet reported for the first time that laptops had overtaken desktops in popularity among 18-29 year-olds.<\/p>\n\n<p class=\"wp-block-paragraph\">While this mobile charge was led by the shift from desktop to laptop computers, it has come of age with smartphones and now tablet computers.\u00a0 <a href=\"~\/link.aspx?_id=F9D3926FD4CA47C996B0E6AA2C743B0C&amp;_z=z\">In May 2011<\/a>, Pew data showed that 35% of adults in the U.S. owned smartphones.<\/p>\n\n<p class=\"wp-block-paragraph\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"516\" height=\"385\" alt=\"Figure 5: In the past decade, mobile devices have gained popularity while desktop computer use has steadily decreased\" src=\"https:\/\/beta.pewresearch.org\/pewresearch-org\/internet\/wp-content\/uploads\/sites\/9\/media\/DA68B668B8CA4BF286A102F3181ACE3E.jpg\" class=\"aligncenter\"><\/figure>\n<\/p>\n\n<h3 data-is-section=\"true\" data-wp-context=\"{&quot;id&quot;:&quot;apps-downloading-in-the-context-of-popular-mobile-activities&quot;}\" data-wp-interactive=\"{&quot;namespace&quot;:&quot;prc-block\\\/table-of-contents&quot;}\" id=\"apps-downloading-in-the-context-of-popular-mobile-activities\" class=\"wp-block-heading\">Apps downloading in the context of popular mobile activities<\/h3>\n\n<p class=\"wp-block-paragraph\">While apps downloading on mobile devices is growing, it is lower than might be expected given the high percentage of cell phone owners using their phones for various activities and tasks.\u00a0 Many of these activities actually require \u201capps,\u201d which may come preloaded on the phone.\u00a0 Still, given how many cell owners use their phones to access the internet, send and receive email, play games, listen to music, etc., one might expect the percent who download apps to be higher than it is.\u00a0 <\/p>\n\n<p class=\"wp-block-paragraph\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"440\" height=\"318\" alt=\"Figure 6: App downloading in the context of popular cell phone activities\" src=\"https:\/\/beta.pewresearch.org\/pewresearch-org\/internet\/wp-content\/uploads\/sites\/9\/media\/E74D7A4026E1474894CA6F5871F2C671.jpg\" class=\"aligncenter\"><\/figure><\/p>","protected":false},"excerpt":{"rendered":"<p>Introduction The growing apps culture is a reflection of a broader trend in which mobile devices have become standard pathways to connect to the internet. \u00a0Over the past decade, desktop computers\u2014once the mainstay of internet use in the U.S.\u2014have steadily decreased in popularity.\u00a0 At the same time, the use of mobile devices to connect to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sub_headline":"","sub_title":"","_prc_public_revisions":[],"_ppp_expiration_hours":0,"_ppp_enabled":false,"ai_generated_summary":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"relatedPosts":[],"reportMaterials":[],"multiSectionReport":[],"package_parts__enabled":false,"package_parts":[],"datacite_doi":"","datacite_doi_citation":"","_prc_seo_qr_attachment_id":0,"spoken_article_player_enabled":true,"displayBylines":true,"footnotes":"","prc_watchers":[],"_prc_fork_parent":0,"_prc_fork_status":"","_prc_active_fork":0,"jetpack_post_was_ever_published":false},"categories":[],"tags":[],"bylines":[],"collection":[],"datasets":[],"level_of_effort":[],"primary_audience":[],"information_type":[],"_post_visibility":[],"formats":[458],"_fund_pool":[],"languages":[],"regions-countries":[],"research-teams":[526],"workflow-status":[],"class_list":["post-95296","post","type-post","status-publish","format-standard","hentry","formats-report","research-teams-internet"],"label":false,"post_parent":95287,"word_count":217,"canonical_url":"https:\/\/beta.pewresearch.org\/pewresearch-org\/internet\/2011\/11\/02\/part-ii-apps-are-only-part-of-americans-preference-for-mobile-devices\/","art_direction":false,"_embeds":[],"watchers":[],"table_of_contents":[{"id":95287,"title":"Half of adult cell phone owners have apps on their phones","slug":"half-of-adult-cell-phone-owners-have-apps-on-their-phones-2","link":"https:\/\/beta.pewresearch.org\/pewresearch-org\/internet\/2011\/11\/02\/half-of-adult-cell-phone-owners-have-apps-on-their-phones-2\/","is_active":false},{"id":95296,"title":"Part II. Apps are only part of Americans\u2019 preference for mobile devices","slug":"part-ii-apps-are-only-part-of-americans-preference-for-mobile-devices","link":"https:\/\/beta.pewresearch.org\/pewresearch-org\/internet\/2011\/11\/02\/part-ii-apps-are-only-part-of-americans-preference-for-mobile-devices\/","is_active":true},{"id":95303,"title":"Part III. Do people use the apps they download?","slug":"part-iii-do-people-use-the-apps-they-download","link":"https:\/\/beta.pewresearch.org\/pewresearch-org\/internet\/2011\/11\/02\/part-iii-do-people-use-the-apps-they-download\/","is_active":false},{"id":95309,"title":"Part IV. What types of apps are adults downloading?","slug":"part-iv-what-types-of-apps-are-adults-downloading","link":"https:\/\/beta.pewresearch.org\/pewresearch-org\/internet\/2011\/11\/02\/part-iv-what-types-of-apps-are-adults-downloading\/","is_active":false},{"id":95312,"title":"Part V. Paying for apps","slug":"part-v-paying-for-apps","link":"https:\/\/beta.pewresearch.org\/pewresearch-org\/internet\/2011\/11\/02\/part-v-paying-for-apps\/","is_active":false},{"id":95319,"title":"Methodology","slug":"methodology-49-5","link":"https:\/\/beta.pewresearch.org\/pewresearch-org\/internet\/2011\/11\/02\/methodology-49-5\/","is_active":false}],"report_materials":"","report_pagination":{"current_post":{"id":95296,"title":"Part II. Apps are only part of Americans\u2019 preference for mobile devices","slug":"part-ii-apps-are-only-part-of-americans-preference-for-mobile-devices","link":"https:\/\/beta.pewresearch.org\/pewresearch-org\/internet\/2011\/11\/02\/part-ii-apps-are-only-part-of-americans-preference-for-mobile-devices\/","is_active":true,"page_num":2},"next_post":{"id":95303,"title":"Part III. 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Apps are only part of Americans\u2019 preference for mobile devices","slug":"part-ii-apps-are-only-part-of-americans-preference-for-mobile-devices","link":"https:\/\/beta.pewresearch.org\/pewresearch-org\/internet\/2011\/11\/02\/part-ii-apps-are-only-part-of-americans-preference-for-mobile-devices\/","is_active":true,"page_num":2},{"id":95303,"title":"Part III. Do people use the apps they download?","slug":"part-iii-do-people-use-the-apps-they-download","link":"https:\/\/beta.pewresearch.org\/pewresearch-org\/internet\/2011\/11\/02\/part-iii-do-people-use-the-apps-they-download\/","is_active":false,"page_num":3},{"id":95309,"title":"Part IV. What types of apps are adults downloading?","slug":"part-iv-what-types-of-apps-are-adults-downloading","link":"https:\/\/beta.pewresearch.org\/pewresearch-org\/internet\/2011\/11\/02\/part-iv-what-types-of-apps-are-adults-downloading\/","is_active":false,"page_num":4},{"id":95312,"title":"Part V. 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