{"id":95303,"date":"2011-11-02T00:00:00","date_gmt":"2011-11-02T05:00:00","guid":{"rendered":"https:\/\/beta.pewresearch.org\/pewresearch-org\/2011\/11\/02\/part-iii-do-people-use-the-apps-they-download\/"},"modified":"2024-04-14T04:13:31","modified_gmt":"2024-04-14T09:13:31","slug":"part-iii-do-people-use-the-apps-they-download","status":"publish","type":"post","link":"https:\/\/beta.pewresearch.org\/pewresearch-org\/internet\/2011\/11\/02\/part-iii-do-people-use-the-apps-they-download\/","title":{"rendered":"Part III. Do people use the apps they download?"},"content":{"rendered":"

Introduction<\/h3>\n\n

Having apps and using apps are not synonymous. In May 2010, Pew Internet data showed that among adults with apps on their phones, only about two-thirds (68%) reported actually using them.\u00a0 Overall, that meant that while 35% of U.S. adults had apps on their phone, just 24% of adults actually used them.\u00a0 <\/p>\n\n

The current survey asked those who reported having apps on a cell phone and\/or reported having a tablet computer how many apps they use on each device at least once a week.<\/p>\n\n

Among adults who have apps on their cell phone<\/i>, roughly half of this group (51%) use a handful of apps at least once a week while 17% report using no apps on a regular basis.\u00a0 Almost a third (31%) could be called app \u201cpower users\u201d in that they use 6 or more apps on a weekly basis.\u00a0 Among adults who have a tablet computer<\/i>, 39% report using 6 or more apps on a weekly basis, while just 8% report using no apps regularly on the device. Differences between the groups are not statistically significant, given the small sample size (and large margin of error) for tablet owners.\u00a0<\/p>\n\n

\"Figure<\/figure>\n<\/p>\n\n

When these figures are computed as a percentage of all adults<\/i>, apps use is put in clearer perspective.\u00a0 Figure 8 shows the percent of all adults<\/i> who use apps on a cell phone or tablet computer on a regular basis.\u00a0 Among all U.S. adults, only one in three (35%) report using any apps on their cell phone on a regular, weekly basis.\u00a0 And just one in ten adults (9%) report using apps on a tablet computer at least once a week.\u00a0 <\/p>\n\n

\"Figure<\/figure>\n<\/p>\n\n

Young adults use more apps on a regular basis<\/h3>\n\n

Not only are younger adults more likely to download apps, they are also more intense users of the apps they have.\u00a0 In fact, age is the strongest predictor of app use.\u00a0 <\/p>\n\n

This generational impact was also apparent in Pew Internet\u2019s May 2010 survey, in which the youngest adult cell phone users (age 18-29) were 50% more likely than those ages 50 and older to say they used their apps, and had, on average, a greater number of apps on their phones.\u00a0 At that time, younger adults were also the most frequent app downloaders; while 10% of all adult cell phone users in May 2010 reported downloading an app in the past week, the figure was 20% among cell users under age 30.<\/p>\n\n

In the current survey, younger adults report more regular app use on both cell phones and tablet computers, though the sample size for tablet users is too small to report age breakouts reliably. Figure 9 below shows how the frequency of cell phone app use breaks down by age.\u00a0 <\/p>\n\n

\"Figure<\/figure><\/p>","protected":false},"excerpt":{"rendered":"

Introduction Having apps and using apps are not synonymous. In May 2010, Pew Internet data showed that among adults with apps on their phones, only about two-thirds (68%) reported actually using them.\u00a0 Overall, that meant that while 35% of U.S. adults had apps on their phone, just 24% of adults actually used them.\u00a0 The current […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sub_headline":"","sub_title":"","_prc_public_revisions":[],"_ppp_expiration_hours":0,"_ppp_enabled":false,"ai_generated_summary":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"relatedPosts":[],"reportMaterials":[],"multiSectionReport":[],"package_parts__enabled":false,"package_parts":[],"datacite_doi":"","datacite_doi_citation":"","_prc_seo_qr_attachment_id":0,"spoken_article_player_enabled":true,"displayBylines":true,"footnotes":"","prc_watchers":[],"_prc_fork_parent":0,"_prc_fork_status":"","_prc_active_fork":0,"jetpack_post_was_ever_published":false},"categories":[],"tags":[],"bylines":[],"collection":[],"datasets":[],"level_of_effort":[],"primary_audience":[],"information_type":[],"_post_visibility":[],"formats":[458],"_fund_pool":[],"languages":[],"regions-countries":[],"research-teams":[526],"workflow-status":[],"class_list":["post-95303","post","type-post","status-publish","format-standard","hentry","formats-report","research-teams-internet"],"label":false,"post_parent":95287,"word_count":435,"canonical_url":"https:\/\/beta.pewresearch.org\/pewresearch-org\/internet\/2011\/11\/02\/part-iii-do-people-use-the-apps-they-download\/","art_direction":false,"_embeds":[],"watchers":[],"table_of_contents":[{"id":95287,"title":"Half of adult cell phone owners have apps on their phones","slug":"half-of-adult-cell-phone-owners-have-apps-on-their-phones-2","link":"https:\/\/beta.pewresearch.org\/pewresearch-org\/internet\/2011\/11\/02\/half-of-adult-cell-phone-owners-have-apps-on-their-phones-2\/","is_active":false},{"id":95296,"title":"Part II. Apps are only part of Americans\u2019 preference for mobile devices","slug":"part-ii-apps-are-only-part-of-americans-preference-for-mobile-devices","link":"https:\/\/beta.pewresearch.org\/pewresearch-org\/internet\/2011\/11\/02\/part-ii-apps-are-only-part-of-americans-preference-for-mobile-devices\/","is_active":false},{"id":95303,"title":"Part III. Do people use the apps they download?","slug":"part-iii-do-people-use-the-apps-they-download","link":"https:\/\/beta.pewresearch.org\/pewresearch-org\/internet\/2011\/11\/02\/part-iii-do-people-use-the-apps-they-download\/","is_active":true},{"id":95309,"title":"Part IV. What types of apps are adults downloading?","slug":"part-iv-what-types-of-apps-are-adults-downloading","link":"https:\/\/beta.pewresearch.org\/pewresearch-org\/internet\/2011\/11\/02\/part-iv-what-types-of-apps-are-adults-downloading\/","is_active":false},{"id":95312,"title":"Part V. Paying for apps","slug":"part-v-paying-for-apps","link":"https:\/\/beta.pewresearch.org\/pewresearch-org\/internet\/2011\/11\/02\/part-v-paying-for-apps\/","is_active":false},{"id":95319,"title":"Methodology","slug":"methodology-49-5","link":"https:\/\/beta.pewresearch.org\/pewresearch-org\/internet\/2011\/11\/02\/methodology-49-5\/","is_active":false}],"report_materials":"","report_pagination":{"current_post":{"id":95303,"title":"Part III. Do people use the apps they download?","slug":"part-iii-do-people-use-the-apps-they-download","link":"https:\/\/beta.pewresearch.org\/pewresearch-org\/internet\/2011\/11\/02\/part-iii-do-people-use-the-apps-they-download\/","is_active":true,"page_num":3},"next_post":{"id":95309,"title":"Part IV. What types of apps are adults downloading?","slug":"part-iv-what-types-of-apps-are-adults-downloading","link":"https:\/\/beta.pewresearch.org\/pewresearch-org\/internet\/2011\/11\/02\/part-iv-what-types-of-apps-are-adults-downloading\/","is_active":false,"page_num":4},"previous_post":{"id":95296,"title":"Part II. Apps are only part of Americans\u2019 preference for mobile devices","slug":"part-ii-apps-are-only-part-of-americans-preference-for-mobile-devices","link":"https:\/\/beta.pewresearch.org\/pewresearch-org\/internet\/2011\/11\/02\/part-ii-apps-are-only-part-of-americans-preference-for-mobile-devices\/","is_active":false,"page_num":2},"pagination_items":[{"id":95287,"title":"Half of adult cell phone owners have apps on their phones","slug":"half-of-adult-cell-phone-owners-have-apps-on-their-phones-2","link":"https:\/\/beta.pewresearch.org\/pewresearch-org\/internet\/2011\/11\/02\/half-of-adult-cell-phone-owners-have-apps-on-their-phones-2\/","is_active":false,"page_num":1},{"id":95296,"title":"Part II. Apps are only part of Americans\u2019 preference for mobile devices","slug":"part-ii-apps-are-only-part-of-americans-preference-for-mobile-devices","link":"https:\/\/beta.pewresearch.org\/pewresearch-org\/internet\/2011\/11\/02\/part-ii-apps-are-only-part-of-americans-preference-for-mobile-devices\/","is_active":false,"page_num":2},{"id":95303,"title":"Part III. Do people use the apps they download?","slug":"part-iii-do-people-use-the-apps-they-download","link":"https:\/\/beta.pewresearch.org\/pewresearch-org\/internet\/2011\/11\/02\/part-iii-do-people-use-the-apps-they-download\/","is_active":true,"page_num":3},{"id":95309,"title":"Part IV. What types of apps are adults downloading?","slug":"part-iv-what-types-of-apps-are-adults-downloading","link":"https:\/\/beta.pewresearch.org\/pewresearch-org\/internet\/2011\/11\/02\/part-iv-what-types-of-apps-are-adults-downloading\/","is_active":false,"page_num":4},{"id":95312,"title":"Part V. Paying for apps","slug":"part-v-paying-for-apps","link":"https:\/\/beta.pewresearch.org\/pewresearch-org\/internet\/2011\/11\/02\/part-v-paying-for-apps\/","is_active":false,"page_num":5},{"id":95319,"title":"Methodology","slug":"methodology-49-5","link":"https:\/\/beta.pewresearch.org\/pewresearch-org\/internet\/2011\/11\/02\/methodology-49-5\/","is_active":false,"page_num":6}]},"parent_info":{"parent_title":"Half of adult cell phone owners have apps on their phones","parent_id":95287},"materialsOrdered":[],"chaptersOrdered":[],"partsOrdered":[],"partsEnabled":false,"datacite_doi":"","prc_seo_data":{"title":"Part III. Do people use the apps they download?","description":"Introduction Having apps and using apps are not synonymous. In May 2010, Pew Internet data showed that among adults with apps on their phones, only about two-thirds (68%) reported actually…","og_title":"Part III. Do people use the apps they download?","og_description":"","schema_type":"Article","noindex":false,"canonical_url":"","primary_terms":[],"custom_schema":[],"og_image":0,"indexnow_submitted_at":null,"gsc_index_status":null},"prepublish_checks":{"prc-image-alt-text":{"status":"complete","message":"No image blocks in content.","data":null},"prc-about-this-research":{"status":"incomplete","message":"Add an \"About this research\" details block.","data":null},"prc-paragraph-count":{"status":"complete","message":"Found 7 paragraphs.","data":{"count":7}},"prc-internal-link":{"status":"incomplete","message":"Add at least one internal link.","data":{"count":0}}},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"relatedPostsOrdered":[],"bylinesOrdered":[],"acknowledgementsOrdered":[],"_links":{"self":[{"href":"https:\/\/beta.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/posts\/95303","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beta.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/beta.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/beta.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/beta.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/comments?post=95303"}],"version-history":[{"count":2,"href":"https:\/\/beta.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/posts\/95303\/revisions"}],"predecessor-version":[{"id":132420,"href":"https:\/\/beta.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/posts\/95303\/revisions\/132420"}],"wp:attachment":[{"href":"https:\/\/beta.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/media?parent=95303"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/beta.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/categories?post=95303"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/beta.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/tags?post=95303"},{"taxonomy":"bylines","embeddable":true,"href":"https:\/\/beta.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/bylines?post=95303"},{"taxonomy":"collection","embeddable":true,"href":"https:\/\/beta.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/collection?post=95303"},{"taxonomy":"datasets","embeddable":true,"href":"https:\/\/beta.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/datasets?post=95303"},{"taxonomy":"level_of_effort","embeddable":true,"href":"https:\/\/beta.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/level_of_effort?post=95303"},{"taxonomy":"primary_audience","embeddable":true,"href":"https:\/\/beta.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/primary_audience?post=95303"},{"taxonomy":"information_type","embeddable":true,"href":"https:\/\/beta.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/information_type?post=95303"},{"taxonomy":"_post_visibility","embeddable":true,"href":"https:\/\/beta.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/_post_visibility?post=95303"},{"taxonomy":"formats","embeddable":true,"href":"https:\/\/beta.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/formats?post=95303"},{"taxonomy":"_fund_pool","embeddable":true,"href":"https:\/\/beta.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/_fund_pool?post=95303"},{"taxonomy":"languages","embeddable":true,"href":"https:\/\/beta.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/languages?post=95303"},{"taxonomy":"regions-countries","embeddable":true,"href":"https:\/\/beta.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/regions-countries?post=95303"},{"taxonomy":"research-teams","embeddable":true,"href":"https:\/\/beta.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/research-teams?post=95303"},{"taxonomy":"workflow-status","embeddable":true,"href":"https:\/\/beta.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/workflow-status?post=95303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}