{"id":95851,"date":"2010-01-20T00:00:00","date_gmt":"2010-01-20T05:00:00","guid":{"rendered":"https:\/\/beta.pewresearch.org\/pewresearch-org\/2010\/01\/20\/federal-agencies-first-responders-to-health-questions\/"},"modified":"2024-04-14T04:17:47","modified_gmt":"2024-04-14T09:17:47","slug":"federal-agencies-first-responders-to-health-questions","status":"publish","type":"post","link":"https:\/\/beta.pewresearch.org\/pewresearch-org\/internet\/2010\/01\/20\/federal-agencies-first-responders-to-health-questions\/","title":{"rendered":"Federal Agencies: First Responders to Health Questions"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Susannah Fox will provide data on the <a href=\"https:\/\/beta.pewresearch.org\/pewresearch-org\/internet\/Reports\/2010\/Internet-broadband-and-cell-phone-statistics.aspx\">current internet population<\/a>, with a particular focus on\u00a0<a href=\"https:\/\/beta.pewresearch.org\/pewresearch-org\/internet\/Reports\/2009\/8-The-Social-Life-of-Health-Information.aspx\">health communication<\/a>, <a href=\"https:\/\/beta.pewresearch.org\/pewresearch-org\/internet\/Reports\/2009\/12-Wireless-Internet-Use.aspx\">wireless adoption<\/a>, <a href=\"https:\/\/beta.pewresearch.org\/pewresearch-org\/internet\/Topics\/Technology-and-Media\/Web-20.aspx\">social media<\/a>, and implications for <a href=\"https:\/\/beta.pewresearch.org\/pewresearch-org\/internet\/Presentations\/2009\/22--Social-Medias-Promise-for-Public-Health.aspx\">public health <\/a>planning.<\/p>\n\n<p class=\"wp-block-paragraph\"><iframe loading=\"lazy\" title=\"The Internet&#039;s Impact on Public Health Planning\" src=\"https:\/\/www.slideshare.net\/slideshow\/embed_code\/key\/ulhe8fCK4esT0e\" width=\"479\" height=\"511\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" style=\"border:1px solid #CCC; border-width:1px; margin-bottom:5px; max-width: 100%;\" allowfullscreen> <\/iframe> <div style=\"margin-bottom:5px\"> <strong> <a href=\"https:\/\/www.slideshare.net\/PewInternet\/the-internets-impact-on-public-health-planning\" title=\"The Internet&#39;s Impact on Public Health Planning\" target=\"_blank\">The Internet&#39;s Impact on Public Health Planning<\/a> <\/strong> from <strong><a href=\"https:\/\/www.slideshare.net\/PewInternet\" target=\"_blank\">Pew Research Center&#39;s Internet &amp; American Life Project<\/a><\/strong> <\/div><\/p>\n\n<p class=\"wp-block-paragraph\">Ten years ago, when the Pew Internet Project began our work, the internet was a dial-up, stationary, information vending machine. Only half of American adults knew how to use it and they were mostly white, mostly college-educated, and mostly men.<\/p>\n\n<p class=\"wp-block-paragraph\">Back then, 35% of African American adults went online, compared with 48% of whites. Every time we did a survey showing an increase in the percentage of adults online, African Americans always lagged behind whites. If 62% of whites were online, then 51% of African Americans were online. If 76% of whites were online, 70% of African Americans were online. This was the &#8220;digital divide&#8221; that never seemed to close. Until now. <\/p>\n\n<p class=\"wp-block-paragraph\">For many people, particularly African Americans, a mobile device <strong>is <\/strong>the internet. <\/p>\n\n<p class=\"wp-block-paragraph\">When we include wireless connections in our definition of the internet population, that digital divide disappears. (See page 3 of the handout: Wireless internet users.)<\/p>\n\n<p class=\"wp-block-paragraph\">If you\u2019re trying to reach young people: 80% of adults between the ages of 18-29 go online via a mobile device. <\/p>\n\n<p class=\"wp-block-paragraph\">If you\u2019re trying to reach Latinos: 62% of Latino adults, both English- and Spanish-dominant, go online wirelessly.<\/p>\n\n<p class=\"wp-block-paragraph\">In addition to our data, please be sure to read the <a href=\"http:\/\/www.kff.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">Kaiser Family Foundation<\/a>&#8216;s new report, Generation M2, released this morning. <\/p>\n\n<p class=\"wp-block-paragraph\">Another excellent source of data and insights: <a href=\"http:\/\/www.forrester.com\/rb\/research\" target=\"_blank\" rel=\"noopener noreferrer\">Forrester Research<\/a>. Their social engagement ladder shows how many people are spectators \u2013 they listen and read, but don\u2019t yet contribute \u2013 and how many people are creators and conversationalists. <\/p>\n\n<p class=\"wp-block-paragraph\">Four in 10 adults are what the Pew Internet Projects calls &#8220;motivated by mobility.&#8221; Mobile access reinforces collaborative behavior and seems to move people up the rungs of that engagement ladder.<\/p>\n\n<p class=\"wp-block-paragraph\">One of the interesting characteristics of the mobile group is that they are more likely than other internet users to look up health information online. And they share what they find with each other.<\/p>\n\n<p class=\"wp-block-paragraph\">Research shows that people are using technology to connect to each other, influence each other, and spread messages and behaviors like a virus through their social networks. E-patients \u2013 internet users who go online for health information \u2013 can be powerful agents in your battle against misinformation.<\/p>\n\n<p class=\"wp-block-paragraph\">Looking at Pew Internet\u2019s national data, 41% of e-patients have read someone else\u2019s commentary or experience about health or medical issues on an online news group, website, or blog.\u00a0They are the Spectators on the engagement ladder, reading\u00a0what the Creators and Conversationalists write. What are you doing to deputize your readers, fans, and followers? How are you helping them to spread your message?<\/p>\n\n<p class=\"wp-block-paragraph\">The remainder of the presentation is centered on a forthcoming Pew Internet Project\/California HealthCare Foundation report on people living with chronic diseases, not yet released to the public.<\/p>","protected":false},"excerpt":{"rendered":"<p>Susannah Fox will provide data on the current internet population, with a particular focus on health communication, wireless adoption, social media, and implications for public health 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