{"id":96444,"date":"2007-08-27T00:00:00","date_gmt":"2007-08-27T05:00:00","guid":{"rendered":"https:\/\/beta.pewresearch.org\/pewresearch-org\/2007\/08\/27\/online-news-audience\/"},"modified":"2024-04-14T04:17:59","modified_gmt":"2024-04-14T09:17:59","slug":"online-news-audience","status":"publish","type":"post","link":"https:\/\/beta.pewresearch.org\/pewresearch-org\/internet\/2007\/08\/27\/online-news-audience\/","title":{"rendered":"Online News Audience"},"content":{"rendered":"

McKinsey & Company’s online journal<\/a> for August 2007 contains an article entitled “What consumers want from online news”<\/a> which identifies “citizen readers,” “news lovers,” “digital cynics,” and other audience segments. It reminded me of our work segmenting the political news audience<\/a> and how different election newshounds<\/a> describe their preferences for newspaper, TV, or online news. Our colleagues at the Pew Research Center for the People & the Press also recently published data on the same topic, finding that the internet news audience is highly critical<\/a> of mainstream news outlets.<\/p>","protected":false},"excerpt":{"rendered":"

Pew Internet, Pew Research, and McKinsey analysts all come to similar conclusions: the online news space is active and ripe for innovation.<\/p>\n","protected":false},"author":78,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sub_headline":"","sub_title":"","_prc_public_revisions":[],"_ppp_expiration_hours":0,"_ppp_enabled":false,"ai_generated_summary":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"relatedPosts":[],"reportMaterials":[],"multiSectionReport":[],"package_parts__enabled":false,"package_parts":[],"datacite_doi":"","datacite_doi_citation":"","_prc_seo_qr_attachment_id":0,"spoken_article_player_enabled":true,"displayBylines":true,"footnotes":"","prc_watchers":[],"_prc_fork_parent":0,"_prc_fork_status":"","_prc_active_fork":0,"jetpack_post_was_ever_published":false},"categories":[275,52,339,326,333],"tags":[],"bylines":[976],"collection":[],"datasets":[],"level_of_effort":[],"primary_audience":[],"information_type":[],"_post_visibility":[],"formats":[458],"_fund_pool":[],"languages":[],"regions-countries":[],"research-teams":[526],"workflow-status":[],"class_list":["post-96444","post","type-post","status-publish","format-standard","hentry","category-digital-news-landscape-2","category-election-news-2","category-election-news-1","category-news-media-trends","category-news-platforms-sources","bylines-susannah-fox","formats-report","research-teams-internet"],"label":false,"post_parent":0,"word_count":89,"canonical_url":"https:\/\/beta.pewresearch.org\/pewresearch-org\/internet\/2007\/08\/27\/online-news-audience\/","art_direction":false,"_embeds":[],"watchers":[],"table_of_contents":[],"report_materials":"","report_pagination":{"current_post":null,"next_post":null,"previous_post":null,"pagination_items":[]},"parent_info":{"parent_title":"Online 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