{"id":16290,"date":"2012-10-23T00:00:01","date_gmt":"2012-10-23T05:00:01","guid":{"rendered":"https:\/\/beta.pewresearch.org\/pewresearch-org\/short-reads\/%year%\/%monthnum%\/%day%\/competition-bites-into-ipads-market-share\/"},"modified":"2024-04-14T03:42:20","modified_gmt":"2024-04-14T08:42:20","slug":"competition-bites-into-ipads-market-share","status":"publish","type":"short-read","link":"https:\/\/beta.pewresearch.org\/pewresearch-org\/short-reads\/2012\/10\/23\/competition-bites-into-ipads-market-share\/","title":{"rendered":"Competition Bites into iPad\u2019s Market Share"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Tablet ownership among Americans has grown sharply over the past year. In July 2011, 11% of adults said they owned a tablet computer. Currently, 22% own a tablet and another 3% regularly use a tablet owned by someone else in the home, according to the Project for Excellence in Journalism. This number is very close to data from a recent survey by the Pew Internet &amp; American Life Project that found 25% of all U.S. adults have a tablet computer.<\/p>\n\n<p class=\"wp-block-paragraph\">The growth in tablet adoption is likely related to the arrival of lower-priced tablets in late 2011. Overall, about two-thirds of tablet-owning adults (68%) got their tablet in the last year, including 32% in 2012 alone.<\/p>\n\n<p class=\"wp-block-paragraph\">That has lessened Apple\u2019s dominance in the market. Now, just over half (52%) of tablet owners report owning an iPad, compared with 81% in the survey a year ago. Android-based devices make up the bulk of the remaining tablet ownership (48% overall), dominated largely by the Kindle Fire. Two-in ten (21%) own a Kindle Fire, 8% the Samsung Galaxy, and the rest, a mix of others. (These numbers match very closely with sales data which put the Apple iPad at 61% of world sales, Android devices at 31% and Windows at 4%.)<\/p>\n\n<p class=\"wp-block-paragraph\">The survey was conducted before the introduction of Google\u2019s Nexus 7 or Amazon\u2019s Kindle Fire HD. Even before these, the influx of Android-based devices has changed the tablet market, much as it did for smartphones over the past several years. Of the 44% of adults who have a smartphone, 46% have an Android phone, 38% have an iPhone and 10% have a Blackberry.<\/p>\n\n<p class=\"wp-block-paragraph\">Among those who have both a tablet and a smartphone, there is some operating system loyalty. A majority of iPad owners who also have smartphones have an iPhone (57%); just 32% have an Android phone. Similarly, 66% of those who have an Android tablet have an Android phone; 29% have an iPhone. <a href=\"https:\/\/beta.pewresearch.org\/pewresearch-org\/journalism\/analysis_report\/device_ownership\">Read More<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Roughly half of tablet owners say they own iPads, down from 81% in 2011.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"sub_headline":"","sub_title":"","_prc_public_revisions":[],"_ppp_expiration_hours":0,"_ppp_enabled":false,"ai_generated_summary":"","apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_cover_media_provider":"image","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_cover_video_id":0,"apple_news_cover_video_url":"","apple_news_cover_embedwebvideo_url":"","apple_news_is_hidden":"","apple_news_is_paid":"","apple_news_is_preview":"","apple_news_is_sponsored":"","apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"relatedPosts":[],"datacite_doi":"","datacite_doi_citation":"","_prc_seo_qr_attachment_id":0,"spoken_article_player_enabled":true,"displayBylines":true,"footnotes":"","prc_watchers":[],"_prc_fork_parent":0,"_prc_fork_status":"","_prc_active_fork":0},"categories":[],"bylines":[791],"collection":[],"datasets":[],"_post_visibility":[],"formats":[467],"_fund_pool":[],"languages":[],"regions-countries":[515],"research-teams":[],"workflow-status":[],"class_list":["post-16290","short-read","type-short-read","status-publish","hentry","bylines-pew-research-center-staff","formats-short-read","regions-countries-united-states"],"label":"Short 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