{"id":337189,"date":"2026-07-13T14:56:03","date_gmt":"2026-07-13T18:56:03","guid":{"rendered":"https:\/\/beta.pewresearch.org\/pewresearch-org\/?post_type=short-read&p=337189"},"modified":"2026-07-13T16:00:57","modified_gmt":"2026-07-13T20:00:57","slug":"nearly-6-in-10-young-women-get-health-and-wellness-information-from-influencers","status":"publish","type":"short-read","link":"https:\/\/beta.pewresearch.org\/pewresearch-org\/short-reads\/2026\/07\/13\/nearly-6-in-10-young-women-get-health-and-wellness-information-from-influencers\/","title":{"rendered":"Nearly 6 in 10 young women get health and wellness information from influencers"},"content":{"rendered":"\n
\"(Pew
(Pew Research Center illustration; photos via Getty Images)<\/figcaption><\/figure>\n\n\n\n

Although health providers are the most common place Americans turn<\/a> for information about their health, social media influencers and podcasts also play a major role<\/a>.<\/p>\n\n\n\n

About this research<\/summary>\n

This Pew Research Center analysis looks at the experiences of young men and young women when it comes to getting health and wellness information from social media influencers and podcasts.<\/p>\n\n\n\n

Why did we do this?<\/h4>\n\n\n\n

Medical professionals are the most common source of health information<\/a> among U.S. adults. But many people get information about their health from sources outside of the doctor\u2019s office, including social media. We did this study to better understand who Americans might be hearing from when they get health and wellness information on social media.<\/p>\n\n\n\n

How did we do this?<\/h4>\n\n\n\n

This analysis is based on two surveys of U.S. adults. The first one surveyed 5,023 adults in June 2025, and the second surveyed 5,111 adults in October 2025. Both used the Center\u2019s American Trends Panel<\/a>.<\/p>\n\n\n\n

Here are the survey questions <\/a>used for this analysis, the detailed responses<\/a> and the survey methodology<\/a>.<\/p>\n<\/details>\n\n\n

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Larger share of young women than young men get information from health and wellness influencers<\/div>\n\t\t\t\t\t\t
% of U.S. adults who say they ever get health\/wellness information from social media influencers or podcasts<\/div>\n\t\t\t\t\t\t
\"Chart\"<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t
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Source: Survey of U.S. adults conducted June 9-15, 2025.<\/div>\n\t\t\t\t\t\t
PEW RESEARCH CENTER<\/div>\n\t\t\t\t\t\t
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Share this chart<\/h2>\n\t\t\t\t\t\t