{"id":8353,"date":"2022-10-20T15:59:34","date_gmt":"2022-10-20T20:59:34","guid":{"rendered":"https:\/\/beta.pewresearch.org\/pewresearch-org\/short-reads\/%year%\/%monthnum%\/%day%\/fast-facts-about-parler-as-kanye-west-reportedly-plans-acquisition-of-site\/"},"modified":"2025-04-23T23:55:32","modified_gmt":"2025-04-24T03:55:32","slug":"fast-facts-about-parler-as-kanye-west-reportedly-plans-acquisition-of-site","status":"publish","type":"short-read","link":"https:\/\/beta.pewresearch.org\/pewresearch-org\/short-reads\/2022\/10\/20\/fast-facts-about-parler-as-kanye-west-reportedly-plans-acquisition-of-site\/","title":{"rendered":"Key facts about Parler"},"content":{"rendered":"\n<figure class=\"wp-block-image size-640-wide\"><img decoding=\"async\" sizes=\"(max-width: 640px) 100vw, 640px\" src=\"https:\/\/beta.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/2022\/10\/FT_22.10.20_parler.jpg?w=640\" alt=\"Ye, formerly known as Kanye West, has entered into an agreement to buy the alternative social media platform Parler.\" class=\"wp-image-416888\" \/><figcaption class=\"wp-element-caption\">Ye, formerly known as Kanye West, has entered into an agreement to buy the alternative social media platform Parler. (Photo illustration by Chris Delmas\/AFP via Getty Images)<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Parler\u2019s parent company <a href=\"https:\/\/www.cnn.com\/2022\/10\/17\/tech\/kanye-west-ye-parler\/index.html\">recently announced<\/a> that Kanye West (who is legally known as Ye) plans to buy the alternative social media site. The move comes after <a href=\"https:\/\/www.nytimes.com\/2022\/10\/09\/business\/media\/kanye-west-antisemitic-racist-twitter-instagram.html\">Twitter and Instagram restricted West\u2019s accounts<\/a> in response to a series of antisemitic comments he made earlier this month.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Parler is one of several new options in the social media universe, many of which explicitly present themselves as alternatives to more established platforms, especially by opposing free speech restrictions they say are rife at other sites. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A recent <a href=\"https:\/\/beta.pewresearch.org\/pewresearch-org\/journalism\/2022\/10\/06\/the-role-of-alternative-social-media-in-the-news-and-information-environment\/\">Pew Research Center report<\/a> looked at Parler and six other alternative social media sites (<a href=\"https:\/\/beta.pewresearch.org\/pewresearch-org\/short-reads\/2023\/02\/17\/key-facts-about-bitchute\/\">BitChute<\/a>, <a href=\"https:\/\/beta.pewresearch.org\/pewresearch-org\/short-reads\/2023\/01\/24\/key-facts-about-gab\/\">Gab<\/a>, <a href=\"https:\/\/beta.pewresearch.org\/pewresearch-org\/short-reads\/2023\/02\/01\/key-facts-about-gettr\/\">Gettr<\/a>, <a href=\"https:\/\/beta.pewresearch.org\/pewresearch-org\/short-reads\/2022\/12\/21\/key-facts-about-rumble\/\">Rumble<\/a>, <a href=\"https:\/\/beta.pewresearch.org\/pewresearch-org\/short-reads\/2022\/12\/16\/key-facts-about-telegram\/\">Telegram<\/a> and <a href=\"https:\/\/beta.pewresearch.org\/pewresearch-org\/short-reads\/2022\/11\/18\/key-facts-about-truth-social-as-donald-trump-runs-for-u-s-president-again\/\">Truth Social<\/a>) that have created small but generally satisfied communities of news consumers. Amid the news of West\u2019s potential acquisition of Parler, here are facts about the platform, based on the recent study:<\/p>\n\n\n<div style=\"border-width:1px;padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--30);padding-top:var(--wp--preset--spacing--20);--block-gap: inherit\" class=\"wp-block-prc-block-collapsible has-background has-ui-beige-very-light-background-color has-border-color has-ui-beige-dark-border-color\" id=\"how-we-did-this\" data-wp-interactive=\"{&quot;namespace&quot;:&quot;prc-block\\\/collapsible&quot;}\" data-wp-context=\"{&quot;collapsibleId&quot;:&quot;how-we-did-this&quot;,&quot;isOpen&quot;:false}\" data-wp-class--is-open=\"context.isOpen\" data-wp-init--scroll-into-view=\"callbacks.onInitScrollIntoView\"><div class=\"wp-block-prc-block-collapsible__title\" data-wp-on--click=\"actions.onClick\"><div>How we did this<\/div><button class=\"wp-block-prc-block-collapsible__icon\"><span data-wp-bind--hidden=\"context.isOpen\"><i class=\"icon icon-library__light icon__circle-plus\"><svg style=\"width: 1em; height: 1em;\"><use xlink:href=\"https:\/\/beta.pewresearch.org\/pewresearch-org\/wp-content\/plugins\/prc-icon-library\/build\/icons\/sprites\/light.svg#circle-plus\"><\/use><\/svg><\/i><\/span><span data-wp-bind--hidden=\"!context.isOpen\" hidden><i class=\"icon icon-library__light icon__circle-minus\"><svg style=\"width: 1em; height: 1em;\"><use xlink:href=\"https:\/\/beta.pewresearch.org\/pewresearch-org\/wp-content\/plugins\/prc-icon-library\/build\/icons\/sprites\/light.svg#circle-minus\"><\/use><\/svg><\/i><\/span><\/button><\/div><div class=\"wp-block-prc-block-collapsible__content\">\n\n<p class=\"wp-block-paragraph\">This study explores alternative social media sites as an emerging part of the news and information landscape using a multi-method approach. The seven sites studied are: BitChute, Gab, Gettr, Parler, Rumble, Telegram and Truth Social. Sites were included in the study if they had publicly accessible posts, were mentioned in news media, and had at least 500,000 unique visitors in December 2021.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The survey portion of this analysis was conducted May 16-22, 2022, among 10,188 U.S. adults. Everyone who completed the survey is a member of Pew Research Center\u2019s&nbsp;American Trends Panel&nbsp;(ATP), an online survey panel that is recruited through national, random sampling of residential addresses. This way nearly all U.S. adults have a chance of selection. The survey is weighted to be representative of the U.S. adult population by gender, race, ethnicity, partisan affiliation, education and other categories. <a href=\"https:\/\/beta.pewresearch.org\/pewresearch-org\/our-methods\/u-s-surveys\/the-american-trends-panel\/\">Read more about the ATP\u2019s methodology here<\/a>. Respondents were asked about their familiarity with each of seven social media sites: BitChute, Gab, Gettr, Parler, Rumble, Telegram and Truth Social. Those who reported having heard of these sites were also asked whether they use the sites and get news there, how they feel about them, and more.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The margin of sampling error for the full sample of 10,188 respondents is plus or minus 1.6 percentage points; the margin of sampling error for the 587 alternative social media news consumers is plus or minus 7.0 percentage points; and the margin of sampling error for the 131 Parler news consumers is plus or minus 13.7 percentage points.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The audit of alternative social media sites was initially conducted in April 2022. To conduct the analysis, a team of researchers were trained on a set of variables that examined features of each site like its privacy and moderation policies. Researchers reexamined each site in August-September 2022 (Parler was also rechecked in October 2022) and updated findings with any changes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The account content analysis examines a sample of 200 prominent accounts on each of the seven sites included in this analysis, for a total of 1,400 examined accounts. Prominent accounts were sampled from the 5% of accounts with the highest number of followers on each site. A team of trained researchers analyzed these 1,400 sampled accounts to determine who runs the account, their political orientation, values, and other characteristics. For more details on how accounts were identified and sampled, read <a href=\"https:\/\/beta.pewresearch.org\/pewresearch-org\/journalism\/2022\/10\/06\/alternative-social-media-methodology\">the methodology<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The content analysis of posts examines the topics discussed and sources cited in 585,470 posts published in June 2022 by the 1,400 sampled accounts (only 1,147 of these accounts posted at least once that month). Researchers used a set of unique keywords to identify posts about five distinct topics \u2013 abortion; guns, gun control and shootings; the Jan. 6 attack on the U.S. Capitol; LGBTQ issues; and vaccines. Researchers looked at unique two- and three-word phrases that were commonly used in posts on each topic. Researchers then examined the unique domains linked to in these posts to identify the types of sources these accounts were using.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are <a href=\"https:\/\/beta.pewresearch.org\/pewresearch-org\/journalism\/wp-content\/uploads\/sites\/8\/2022\/10\/PJ_2022.10.06_Alternative-Social-Media_TOPLINE.pdf\">the questions used<\/a> for the report, <a href=\"https:\/\/beta.pewresearch.org\/pewresearch-org\/journalism\/2022\/10\/06\/alternative-social-media-appendix-a-detailed-tables-for-audit-of-seven-alternative-social-media-sites\">detailed tables<\/a>, and <a href=\"https:\/\/beta.pewresearch.org\/pewresearch-org\/journalism\/2022\/10\/06\/alternative-social-media-methodology\">the methodology<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is the latest report in Pew Research Center\u2019s ongoing investigation of the state of news, information and journalism in the digital age, a research program funded by The Pew Charitable Trusts, with generous support from the John S. and James L. Knight Foundation.<\/p>\n\n<\/div><\/div>\n\n\n<figure class=\"wp-block-image alignright size-420-wide\"><a rel=\"attachment wp-att-11030\" href=\"https:\/\/beta.pewresearch.org\/pewresearch-org\/short-reads\/2022\/10\/20\/fast-facts-about-parler-as-kanye-west-reportedly-plans-acquisition-of-site\/ft_2022-10-20_parler_01-png\/\"><img data-dominant-color=\"ecebeb\" data-has-transparency=\"false\" style=\"--dominant-color: #ecebeb;\" loading=\"lazy\" decoding=\"async\"  srcset=\"https:\/\/beta.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2022\/10\/FT_2022.10.20_parler_01.png?resize=480,479 480w, https:\/\/beta.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2022\/10\/FT_2022.10.20_parler_01.png?resize=782,780 782w, https:\/\/beta.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2022\/10\/FT_2022.10.20_parler_01.png?resize=840,838 840w\" sizes=\"(max-width: 480px) 480px, (max-width: 782px) 782px, 640px\" height=\"419\" width=\"420\" src=\"https:\/\/beta.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2022\/10\/FT_2022.10.20_parler_01.png?w=420\" alt=\"A bar chart showing that the extent to which Americans have heard of alternative social media sites varies; a very small share of the public gets news on them\" class=\"wp-image-11030 not-transparent\" \/><\/a><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Parler is the best known of the seven alternative social media sites asked about in the Center\u2019s recent survey, with 38% of U.S. adults saying they have heard of it. That said, <a href=\"https:\/\/beta.pewresearch.org\/pewresearch-org\/journalism\/2022\/10\/06\/americans-are-more-aware-of-some-alternative-social-media-sites-than-others-but-overall-very-few-get-news-there\/\">only 1% of Americans say they regularly get news on Parler<\/a>. Overall, just 6% of Americans regularly get news from at least one of the seven sites studied, and no single site is used for news by more than 2% of U.S. adults.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In its \u201cabout\u201d section and terms of service, Parler explicitly <a href=\"https:\/\/beta.pewresearch.org\/pewresearch-org\/journalism\/2022\/10\/06\/alternative-social-media-sites-frequently-identify-as-free-speech-advocates\/\">identifies itself as supporting free speech<\/a>. Parler also describes itself as an alternative to Big Tech and says it is opposed to censorship. <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A review of the <a href=\"https:\/\/beta.pewresearch.org\/pewresearch-org\/journalism\/2022\/10\/06\/alternative-social-media-sites-frequently-identify-as-free-speech-advocates\/#almost-all-alternative-social-media-sites-moderate-at-least-some-content-and-give-users-the-chance-to-block-content-themselves\">site\u2019s moderation features<\/a> found that Parler moderates user content at least to some extent (beyond spam and legal requirements). Parler\u2019s app <a href=\"https:\/\/www.cnn.com\/2021\/01\/09\/tech\/parler-suspended-apple-app-store\/index.html\">was removed<\/a> from the Google and Apple app stores after the Jan. 6, 2021, riot at the U.S. Capitol because organizers reportedly used the app to help plan the event. The app was returned to each store only after adding moderation features requested by <a href=\"https:\/\/www.axios.com\/2022\/09\/02\/google-parler-app-play-store\">Google<\/a> and <a href=\"https:\/\/www.cnbc.com\/2021\/04\/19\/apple-will-allow-parler-back-on-the-app-store.html\">Apple<\/a>. <\/li>\n\n\n\n<li>Among regular news consumers on Parler, 69% say they <a href=\"https:\/\/beta.pewresearch.org\/pewresearch-org\/journalism\/2022\/10\/06\/americans-are-more-aware-of-some-alternative-social-media-sites-than-others-but-overall-very-few-get-news-there\/#An-in-depth-look-at-four-alternative-social-media-sites-finds-users-generally-give-positive-assessments-of-their-news-experiences\">expect the news and information there to be mostly accurate<\/a>, while 30% expect it to be mostly inaccurate.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-640-wide\"><a rel=\"attachment wp-att-11033\" href=\"https:\/\/beta.pewresearch.org\/pewresearch-org\/short-reads\/2022\/10\/20\/fast-facts-about-parler-as-kanye-west-reportedly-plans-acquisition-of-site\/ft_2022-10-20_parler_03-png\/\"><img data-dominant-color=\"f2f1ef\" data-has-transparency=\"false\" style=\"--dominant-color: #f2f1ef;\" loading=\"lazy\" decoding=\"async\"  srcset=\"https:\/\/beta.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2022\/10\/FT_2022.10.20_parler_03.png?resize=480,452 480w, https:\/\/beta.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2022\/10\/FT_2022.10.20_parler_03.png?resize=782,736 782w, https:\/\/beta.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2022\/10\/FT_2022.10.20_parler_03.png?resize=960,903 960w, https:\/\/beta.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2022\/10\/FT_2022.10.20_parler_03.png?resize=1200,1129 1200w, https:\/\/beta.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2022\/10\/FT_2022.10.20_parler_03.png?resize=1280,1204 1280w\" sizes=\"(max-width: 480px) 480px, (max-width: 782px) 782px, 640px\" height=\"602\" width=\"640\" src=\"https:\/\/beta.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2022\/10\/FT_2022.10.20_parler_03.png?w=640\" alt=\"A chart showing that alternative social media news consumers report having generally positive news experiences on these sites\" class=\"wp-image-11033 not-transparent\" \/><\/a><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Among those who regularly get news on Parler, 66% say news on Parler helped them better understand current events, while 12% say news there made them more confused about current events. The remainder say the news there doesn\u2019t make much of a difference.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>About half (52%) of those who regularly get news on Parler say they are very or somewhat satisfied with the experience of getting news there, while 27% are very or somewhat dissatisfied and the rest give a neutral assessment.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image alignright size-310-wide\"><a rel=\"attachment wp-att-11037\" href=\"https:\/\/beta.pewresearch.org\/pewresearch-org\/short-reads\/2022\/10\/20\/fast-facts-about-parler-as-kanye-west-reportedly-plans-acquisition-of-site\/ft_2022-10-20_parler_04-png\/\"><img data-dominant-color=\"ededed\" data-has-transparency=\"false\" style=\"--dominant-color: #ededed;\" loading=\"lazy\" decoding=\"async\"  srcset=\"https:\/\/beta.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2022\/10\/FT_2022.10.20_parler_04.png?resize=480,684 480w, https:\/\/beta.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2022\/10\/FT_2022.10.20_parler_04.png?resize=620,884 620w\" sizes=\"(max-width: 480px) 480px, (max-width: 782px) 782px, 640px\" height=\"442\" width=\"310\" src=\"https:\/\/beta.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2022\/10\/FT_2022.10.20_parler_04.png?w=310\" alt=\"A chart showing that about half or more alternative social media news consumers say discussions on these sites have been mostly friendly\" class=\"wp-image-11037 not-transparent\" \/><\/a><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Among those who regularly get news on Parler, 61% <a href=\"https:\/\/beta.pewresearch.org\/pewresearch-org\/journalism\/2022\/10\/06\/americans-are-more-aware-of-some-alternative-social-media-sites-than-others-but-overall-very-few-get-news-there\/#most-alternative-social-media-news-consumers-find-a-sense-of-community-on-these-sites-although-some-experience-harassment\">say discussions they see on the site are mostly friendly<\/a>, while 16% say they see mostly unfriendly discussions and 20% say they see about an equal mix of friendly and unfriendly discussions.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Among those who regularly get news on Parler, 55% say they <a href=\"https:\/\/beta.pewresearch.org\/pewresearch-org\/journalism\/2022\/10\/06\/americans-are-more-aware-of-some-alternative-social-media-sites-than-others-but-overall-very-few-get-news-there\/#Many-of-those-who-get-news-on-Parler,-Rumble,-Telegram-and-Truth-Social-interact-with-news-posts;-about-a-third-or-more-post-about-news\">interact with news posts at least sometimes<\/a>, and 38% say they post about news themselves at least sometimes on the site.<\/li>\n\n\n\n<li>In a review of a sample of the <a href=\"https:\/\/beta.pewresearch.org\/pewresearch-org\/journalism\/2022\/10\/06\/prominent-accounts-on-alternative-social-media-sites-mostly-are-individuals-not-organizations\/\">200 most prominent accounts<\/a> on Parler (selected from those with the highest number of followers), 86% of prominent accounts are individuals and 9% are organizations.<\/li>\n\n\n\n<li>When it comes to what <a href=\"https:\/\/beta.pewresearch.org\/pewresearch-org\/journalism\/2022\/10\/06\/prominent-accounts-on-alternative-social-media-sites-mostly-are-individuals-not-organizations\/#roughly-one-quarter-of-prominent-accounts-express-right-leaning-political-orientation-or-support-for-trump-in-profiles\">values or other appeals<\/a> these 200 prominent accounts have in their profiles, 68% have a reference to some kind of value or political orientation or identity appeal. A little under half (44%) have a reference to being right-leaning or pro-Trump, 23% have a reference to patriotism or a pro-America message, and 19% express a religious identity.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What do people on Parler talk about? A <a href=\"https:\/\/beta.pewresearch.org\/pewresearch-org\/journalism\/2022\/10\/06\/content-from-prominent-alternative-social-media-accounts-highlights-extreme-vaccine-skepticism-anxiety-over-lgbtq-issues\/\">review of posts from these 200 prominent accounts<\/a> from June 2022 found that 64% of accounts posted about guns and gun rights, 54% posted about the Jan. 6 attack on the Capitol, 54% posted about abortion, 46% posted about LGBTQ issues and 38% posted about vaccines.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-640-wide\"><a rel=\"attachment wp-att-11043\" href=\"https:\/\/beta.pewresearch.org\/pewresearch-org\/short-reads\/2022\/10\/20\/fast-facts-about-parler-as-kanye-west-reportedly-plans-acquisition-of-site\/ft_2022-10-20_parler_05-png\/\"><img data-dominant-color=\"e4e2e2\" data-has-transparency=\"false\" style=\"--dominant-color: #e4e2e2;\" loading=\"lazy\" decoding=\"async\"  srcset=\"https:\/\/beta.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2022\/10\/FT_2022.10.20_parler_05.png?resize=480,299 480w, https:\/\/beta.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2022\/10\/FT_2022.10.20_parler_05.png?resize=782,488 782w, https:\/\/beta.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2022\/10\/FT_2022.10.20_parler_05.png?resize=960,599 960w, https:\/\/beta.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2022\/10\/FT_2022.10.20_parler_05.png?resize=1200,748 1200w, https:\/\/beta.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2022\/10\/FT_2022.10.20_parler_05.png?resize=1280,798 1280w\" sizes=\"(max-width: 480px) 480px, (max-width: 782px) 782px, 640px\" height=\"399\" width=\"640\" src=\"https:\/\/beta.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2022\/10\/FT_2022.10.20_parler_05.png?w=640\" alt=\"A bar chart showing that there was widespread discussion of issues such as guns, abortion and vaccines among prominent alternative social media accounts that posted in June\" class=\"wp-image-11043 not-transparent\" \/><\/a><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>About one-in-ten prominent accounts on Parler (12%) <a href=\"https:\/\/beta.pewresearch.org\/pewresearch-org\/journalism\/2022\/10\/06\/prominent-accounts-on-alternative-social-media-sites-mostly-are-individuals-not-organizations\/#about-one-third-of-prominent-accounts-on-bitchute-have-been-banned-or-demonetized-by-other-social-media-sites\">had their account on another social media site banned<\/a> or <a href=\"https:\/\/www.makeuseof.com\/reasons-youtube-channel-demonetized\/\">demonetized<\/a> (i.e., their access to revenue-sharing partnerships like advertising was revoked). This is lower than the share on BitChute (35%) and Rumble (22%) but comparable to the share on Gettr (13%), Gab and Telegram (12% each).<\/li>\n\n\n\n<li>In terms of <a href=\"https:\/\/beta.pewresearch.org\/pewresearch-org\/journalism\/2022\/10\/06\/alternative-social-media-sites-frequently-identify-as-free-speech-advocates\/#Almost-all-alternative-social-media-sites-emphasize-privacy-protections,-but-vary-in-exactly-what-they-offer\">user privacy<\/a>, Parler allows users to control who accesses their posts and the comments on their posts, and it gives users the ability to modify privacy settings. Parler also says it won\u2019t sell user data and doesn\u2019t have targeted third-party ads.<\/li>\n\n\n\n<li>Parler has several revenue streams. The platform is exploring crypto as a revenue source through a non-fungible token (NFT) marketplace it hosts called DeepRedSky, which features NFTs from Parler itself, as well as partners like The Babylon Bee. Parler also generates revenue through merchandise.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image alignright size-420-wide\"><a rel=\"attachment wp-att-11047\" href=\"https:\/\/beta.pewresearch.org\/pewresearch-org\/short-reads\/2022\/10\/20\/fast-facts-about-parler-as-kanye-west-reportedly-plans-acquisition-of-site\/ft_2022-10-20_parler_06-png\/\"><img data-dominant-color=\"f0f0f0\" data-has-transparency=\"false\" style=\"--dominant-color: #f0f0f0;\" loading=\"lazy\" decoding=\"async\"  srcset=\"https:\/\/beta.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2022\/10\/FT_2022.10.20_parler_06.png?resize=480,811 480w, https:\/\/beta.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2022\/10\/FT_2022.10.20_parler_06.png?resize=782,1322 782w, https:\/\/beta.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2022\/10\/FT_2022.10.20_parler_06.png?resize=840,1420 840w\" sizes=\"(max-width: 480px) 480px, (max-width: 782px) 782px, 640px\" height=\"710\" width=\"420\" src=\"https:\/\/beta.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2022\/10\/FT_2022.10.20_parler_06.png?w=420\" alt=\"A table showing the demographic profiles and party identification of different social media news consumers in the U.S.\" class=\"wp-image-11047 not-transparent\" \/><\/a><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Overall, <a href=\"https:\/\/beta.pewresearch.org\/pewresearch-org\/journalism\/2022\/10\/06\/americans-are-more-aware-of-some-alternative-social-media-sites-than-others-but-overall-very-few-get-news-there\/#demographics-of-alternative-social-media-news-consumers\">about two-thirds<\/a> of those who regularly get news from at least one of the seven alternative social media sites (66%) identify as Republicans or lean toward the Republican Party. This is far higher than the share who identify as Democrats or lean Democratic (33%). In comparison, those who get news on at least one of the three larger social media sites studied \u2013 Facebook, Twitter and YouTube \u2013 are more likely to be Democrats or Democratic-leaning than Republican.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Note: Here are <a href=\"https:\/\/beta.pewresearch.org\/pewresearch-org\/journalism\/wp-content\/uploads\/sites\/8\/2022\/10\/PJ_2022.10.06_Alternative-Social-Media_TOPLINE.pdf\">the questions used<\/a> for the report cited in this post, <a href=\"https:\/\/beta.pewresearch.org\/pewresearch-org\/journalism\/2022\/10\/06\/alternative-social-media-appendix-a-detailed-tables-for-audit-of-seven-alternative-social-media-sites\">detailed tables<\/a>, and <a href=\"https:\/\/beta.pewresearch.org\/pewresearch-org\/journalism\/2022\/10\/06\/alternative-social-media-methodology\">the methodology<\/a>.<\/em><\/p>\n\n\n\n<div class=\"wp-block-group is-style-callout has-beige-background-color has-background is-layout-flow wp-block-group-is-layout-flow\">\n<h4 class=\"wp-block-heading\" id=\"read-more-about-alternative-social-media-sites\">Read more about alternative social media sites:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/beta.pewresearch.org\/pewresearch-org\/short-reads\/2023\/02\/01\/key-facts-about-gettr\/\">Gettr<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/beta.pewresearch.org\/pewresearch-org\/short-reads\/2023\/02\/17\/key-facts-about-bitchute\/\">BitChute<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/beta.pewresearch.org\/pewresearch-org\/short-reads\/2023\/01\/24\/key-facts-about-gab\/\">Gab<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/beta.pewresearch.org\/pewresearch-org\/short-reads\/2022\/12\/21\/key-facts-about-rumble\/\">Rumble<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/beta.pewresearch.org\/pewresearch-org\/short-reads\/2022\/12\/16\/key-facts-about-telegram\/\">Telegram<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/beta.pewresearch.org\/pewresearch-org\/short-reads\/2022\/11\/18\/key-facts-about-truth-social-as-donald-trump-runs-for-u-s-president-again\/\">Truth Social<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>While 38% of U.S. adults say they have heard of Parler, just 1% of Americans regularly get news there.<\/p>\n","protected":false},"author":584,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"sub_headline":"","sub_title":"","_prc_public_revisions":[],"_ppp_expiration_hours":0,"_ppp_enabled":false,"ai_generated_summary":"","apple_news_api_created_at":"2022-10-20T19:59:51Z","apple_news_api_id":"2169be5a-bcd6-473a-9683-2a28eb0d2602","apple_news_api_modified_at":"2023-02-23T16:00:14Z","apple_news_api_revision":"AAAAAAAAAAAAAAAAAAAABQ==","apple_news_api_share_url":"https:\/\/apple.news\/AIWm-WrzWRzqWgyoo6w0mAg","apple_news_cover_media_provider":"image","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_cover_video_id":0,"apple_news_cover_video_url":"","apple_news_cover_embedwebvideo_url":"","apple_news_is_hidden":false,"apple_news_is_paid":"","apple_news_is_preview":false,"apple_news_is_sponsored":"","apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"apple_news_api_pending":"1713063347","relatedPosts":[{"key":"_umotpdobm","link":"https:\/\/beta.pewresearch.org\/pewresearch-org\/journalism\/2022\/10\/06\/the-role-of-alternative-social-media-in-the-news-and-information-environment\/","postId":415937,"title":"The 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