Why people get news from news influencers
Among those who say they regularly get news from news influencers on social media, % who say each of the following is (a) __ why they do so
Note: Respondents who did not answer are not shown. Only those who said they get news from news influencers on social media were asked these questions.
Source: Pew Research Center survey of U.S. adults conducted Aug. 18-24, 2025.
PEW-KNIGHT INITIATIVE
Why people get news from news influencers
Among those who say they regularly get news from news influencers on social media, % who say each of the following is (a) __ why they do so
| Reasons for getting news from news influencers | Major reason | Minor reason | Not a reason |
|---|---|---|---|
| Help understanding current events and civic issues | 54% | 34% | 12% |
| Quick reporting on breaking news | 54 | 31 | 15 |
| A feeling of authenticity (news influencers seeming to be their true selves) | 49 | 35 | 16 |
| Different information from other sources | 46 | 37 | 17 |
| Matching opinions or values | 39 | 41 | 20 |
| Entertainment | 37 | 43 | 20 |
| A feeling of connection with news influencers | 23 | 39 | 37 |
Note: Respondents who did not answer are not shown. Only those who said they get news from news influencers on social media were asked these questions.
Source: Pew Research Center survey of U.S. adults conducted Aug. 18-24, 2025.
PEW-KNIGHT INITIATIVE
