Major reasons for getting news from news influencers, by age
Among those who say they regularly get news from news influencers on social media, % who say each of the following is a major reason why they do so
Note: Other response options include “Minor reason” and “Not a reason.” Only respondents who said they get news from news influencers on social media were asked these questions.
Source: Pew Research Center survey of U.S. adults conducted Aug. 18-24, 2025.
PEW-KNIGHT INITIATIVE
Major reasons for getting news from news influencers, by age
Among those who say they regularly get news from news influencers on social media, % who say each of the following is a major reason why they do so
| Reasons for getting news from news influencers | Ages 18-49 | 50+ |
|---|---|---|
| Help understanding current events and civic issues | 54% | 54% |
| Quick reporting on breaking news | 52 | 58 |
| A feeling of authenticity (news influencers seeming to be their true selves) | 45 | 58 |
| Different information from other sources | 44 | 52 |
| Matching opinions or values | 35 | 52 |
| Entertainment | 40 | 30 |
| A feeling of connection with news influencers | 22 | 26 |
Note: Other response options include “Minor reason” and “Not a reason.” Only respondents who said they get news from news influencers on social media were asked these questions.
Source: Pew Research Center survey of U.S. adults conducted Aug. 18-24, 2025.
PEW-KNIGHT INITIATIVE
