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    Kerry Support Rebounds, Race Again Even

    Introduction and Summary Voter opinion in the presidential race has seesawed dramatically in the first two weeks of September. Following a successful nominating convention, George W. Bush broke open a deadlocked contest and jumped out to a big lead over John Kerry. However, polling this past week finds that Bush’s edge over his Democratic rival […]

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    Religion and the 2004 Election: A Pre-Election Analysis

    Correction: Two of the tables (27 and 28) from the original survey have been updated. Please download the revised version of the survey summary, as well as the full report, below. Survey summary (.pdf) Full survey report (.pdf) Much has been said in recent years about the growing identification of religious conservatives — especially Evangelical […]

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    Clinical Trials? Old News to E-Patients

    Medical journal editors are grabbing headlines this week for demanding a registry of clinical trials, but in fact, they are just catching up to savvy e-patients who have been asking for the same thing for years.

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    Playing the Game

    As the GOP heads into its nominating convention, two new features on the president’s campaign web site warrant attention.

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    Foreign Policy Attitudes Now Driven by 9/11 and Iraq

    Overview For the first time since the Vietnam era, foreign affairs and national security issues are looming larger than economic concerns in a presidential election. The Sept. 11 attacks and the two wars that followed not only have raised the stakes for voters as they consider their choice for president, but also have created deep […]

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    Public Faults Bush on Economy – 55% Say Jobs are Scarce

    Summary of Findings With three months to go until the presidential election, the American public remains largely dissatisfied with economic conditions and with President Bush’s stewardship of the economy. Two-thirds rate the national economy as “only fair” or “poor,” while just one-third judge it to be “excellent” or “good.” Accordingly, Bush gets low ratings for […]

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    Bush Holds Modest Advantage Among Veterans

    Despite Sen. John Kerry’s military background and his campaign’s concerted efforts to court veterans, he runs no better among this group than Al Gore did four years ago. Based on surveys conducted March, May, June and July, men who have served in the armed forces favor Bush over Kerry by a 49% to 40% margin. […]

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    2004 National Survey of Latinos: Politics and Civic Participation

    by The Pew Hispanic Center and the Kaiser Family Foundation Field Dates: 4/21/04 – 6/9/04 Respondents: Nationally-representative sample of 2,288 Latino respondents age 18 and older In order to better understand how the Hispanic population, both voters and non-voters, see the political choices facing the nation this year, the Pew Hispanic Center and the Henry […]

  • fact sheet

    The Hispanic Electorate in 2004

    The rapid growth of the Latino population has been a subject of intense public attention since the 2000 Census reported a 58% increase over the 1990 total and later Census Bureau estimates concluded that Hispanics had surpassed African Americans in number.

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Signature Reports

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Beyond Red vs. Blue: The Political Typology

Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.

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Political Typology 2026

Take our quiz to find out which one of our nine political typology groups is your best match.

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