Beyond Red vs. Blue: The Political Typology
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
Numbers, Facts and Trends Shaping Your World
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
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Summary of Findings There are considerably fewer swing voters now than at this point in the previous three presidential campaigns. But the swing vote, while smaller in relative terms, is still substantial and certainly large enough for a presidential candidate to win a big victory. Pew’s most recent survey, conducted June 3-13, finds 21% of […]
Summary of Findings Americans are paying markedly less attention to Iraq than in the last two months. At the same time, their opinions about the war have become more positive. The number of Americans who think the U.S. military effort is going well has jumped from 46% in May to 57%, despite ongoing violence in […]
Overview Despite tumultuous events abroad, the public’s news habits have been relatively stable over the past two years. Yet modest growth has continued in two important areas online news and cable news. Regarding the latter, the expanding audience for the Fox News Channel stands out. Since 2000, the number of Americans who regularly watch Fox […]
Internet users are increasingly turning to e-government sites to carry out their business with government. But Internet users and non-users alike value having more than one way to get in touch with government.
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
Take our quiz to find out which one of our nine political typology groups is your best match.
Pew Research Center’s in-depth study of its survey respondents who voted in the 2024 election examines turnout, voting patterns and demographics.
In this interactive feature, explore how changes between the 2020 and 2024 elections in how – and whether – people voted helped to return President Trump to office.