Beyond Red vs. Blue: The Political Typology
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
Numbers, Facts and Trends Shaping Your World
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
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Publications
Summary of Findings Public support for the U.S. military operation in Iraq has remained strong since the capture of Saddam Hussein, despite the continuing American casualties there. Nearly two-thirds of Americans (65%) feel the war was the right decision, which represents little change from December, shortly after Hussein’s capture (67%). That event also boosted the […]
New York Times
Introduction and Summary Americans view Howard Dean as more liberal than the other leading Democratic candidates and far more liberal than the way they see themselves. For his part, President Bush is seen as more conservative than the average person. Bush is somewhat further from the ideological self-perception of the average American than are several […]
The North American Not-so-odd Couple
The North American Not-so-odd Couple
Summary of Findings The 2004 presidential campaign is continuing the long-term shift in how the public gets its election news. Television news remains dominant, but there has been further erosion in the audience for broadcast TV news. The Internet, a relatively minor source for campaign news in 2000, is now on par with such traditional […]
2003 Year End News Interest Index
Summary of Findings The public holds more positive opinions of President Bush and the decision to go to war in Iraq in response to the capture of Saddam Hussein. Bush has made significant gains with the public, and more importantly with voters. In historical terms, the president’s job approval gain (from 50% in November to […]
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
Take our quiz to find out which one of our nine political typology groups is your best match.
Pew Research Center’s in-depth study of its survey respondents who voted in the 2024 election examines turnout, voting patterns and demographics.
In this interactive feature, explore how changes between the 2020 and 2024 elections in how – and whether – people voted helped to return President Trump to office.