Beyond Red vs. Blue: The Political Typology
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
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Publications
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Profile: Battleground States in the 2004 Presidential Election
National Public Radio
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Poll Focuses on Democratic Primary Voters
National Public Radio
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Primary Preview: Surveys in Iowa, New Hampshire and South Carolina
Summary of Findings Voter opinion is still fluid in the early Democratic primary states of Iowa, New Hampshire and especially South Carolina. As with the candidates themselves, there are significant disagreements among likely primary voters in these pivotal states on such key issues as how to deal with the postwar situation in Iraq, gay marriage […]
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Most of the World Still Does Without
Even in U.S., 15% Go without Food, 26% without Health Care
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Most of the World Still Does Without
Even in U.S., 15% Go without Food, 26% without Health Care
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Divided Nation
NewsHour with Jim Lehrer
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Divided 2004 Electorate
National Public Radio
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Global Gender Gaps
Women Like Their Lives Better
REfine Your Selection
Signature Reports
Beyond Red vs. Blue: The Political Typology
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
Political Typology 2026
Take our quiz to find out which one of our nine political typology groups is your best match.
Behind Trump’s 2024 Victory, a More Racially and Ethnically Diverse Voter Coalition
Pew Research Center’s in-depth study of its survey respondents who voted in the 2024 election examines turnout, voting patterns and demographics.
How Changes in Turnout and Vote Choice Powered Trump’s Victory in 2024
In this interactive feature, explore how changes between the 2020 and 2024 elections in how – and whether – people voted helped to return President Trump to office.
