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U.S. Hispanics Are Divided on Whether Their Identity Helps or Hurts Them in America
Majority of Hispanics prefer ‘Hispanic’ over ‘Latino’
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- U.S. Hispanics Are Divided on Whether Their Identity Helps or Hurts Them in America
- Most U.S. Hispanics see being Hispanic as extremely or very important to who they are … but they are divided on whether being Hispanic helps or hurts in getting ahead in America
- About one-third of Hispanics say they’ve been discriminated against by someone who is not Hispanic
- Hispanic Republicans and Democrats differ on whether being Hispanic helps in getting ahead
- 53% of U.S. Hispanics refer to their country of origin when describing their identity
- Majority of Hispanics prefer ‘Hispanic’ over ‘Latino’
- 84% of Hispanics have used a pan-ethnic term to describe themselves at least once in their lives
- Many Hispanics refer to themselves by their country of origin
- A majority of Hispanics prefer ‘Hispanic’ over other pan-ethnic terms
- About half of Hispanics say they think of themselves as ‘a typical American’
- In 2025, 57% of Latino Trump voters said what happens to other Latinos doesn’t affect what happens to them
- In 2025, a majority of Trump voters said being Hispanic neither helps nor hurts them get ahead in America
- Being Latino is less important to Latino Republicans and Trump voters than it is to Latino Democrats and Harris voters
- Hispanic Trump voters most often describe themselves as ‘American’ while Harris voters use a wider mix of identity labels
- Hispanic identity is less important to U.S.-born Hispanics than to immigrants
- Hispanic immigrants most often use their country of origin to describe themselves, while later generations are more likely to say they’re ‘American’
- Later generations of Hispanics are more likely to see themselves as ‘a typical American’
- Demographics of 2024 Hispanic voters and nonvoters
- Invitation and reminder dates for web respondents, ATP Wave 181
- American Trends Panel weighting dimensions
- Sample sizes and margins of error, ATP Wave 181
- Final dispositions, ATP Wave 181
- Cumulative response rate, ATP Wave 181